Franziska Queling Appointed Head of Corporate & Internal Communications

Opel is strengthening its central PR team. Franziska Queling was appointed head of the Corporate & Internal Communications department effective May 1. She succeeds Roland Korioth who will take on new central duties within Communications. Queling is responsible for employee communication at all company locations and global economic matters relating to the Opel/Vauxhall brands.

“We are very pleased to welcome Franziska to our team. She is a communications and automotive brand expert with international experience. Her strategic skills will help to further strengthen our company’s reputation,” said Vice President Communications Harald Hamprecht.

Franziska Queling is a qualified communications expert and has been working in the areas of public relations and financial communications for automobile brands from different segments for more than ten years: from premium to luxury to the volume market. She gained experience at Audi AG, Automobili Pininfarina and Fisker Inc. at European and global company headquarters – such as for Audi China in Beijing.

“I am very much looking forward to my new role at Opel – a brand with which I have close ties because of my hometown of Kaiserslautern,” said Franziska Queling. “This tradition-rich brand has been building automobiles for 125 years and stands for German engineering at affordable prices. Especially in times of increasing competition from abroad, I would like to further raise awareness for the company’s values and its current electromobility offensive in a fresh design while further emotionalising the Opel/Vauxhall brands worldwide with tailored storytelling"