PicsArt Now Available on App Bazaar -- 4.5 Million Indus OS Users Can Download PicsArt To Make Amazing Images

Indus OS, world’s first regional operating system and India’s #2 OS is partnering with PicsArt, a powerful photo editing, drawing and collage making app to make the app available in twelve regional languages. PicsArt, the world’s #1 photo editing and sharing app will be available to more than 4.5 million Indus OS users through Indus OS’ app marketplace App Bazaar, the world’s fastest growing regional app marketplace.

“Our vision is to create a localized smartphone ecosystem of choice for the next 1 Billion smartphone users. It is imperative that we make the best of apps available to our users in their preferred languages. We are excited to have PicsArt on board with us. Indus OS users can now edit their photos to truly express their personal style.” – Rakesh Deshmukh, CEO Indus OS.

PicsArt has more than 300-million downloads and 75-million monthly active users, who use the app to make awesome images and share them with the world. PicsArt just raised $20M funding to expand their reach across Asia and the partnership with Indus OS helps them achieve that goal. Additionally, PicsArt will introduce localized content for App Baazar such as fun clip art, fonts and other creative tools specifically catering to the Asia market.

“Localization of our product and partnerships are key to expand our reach in the Asian markets. We are very happy to be on board with App Bazaar and to make PicsArt available to people in their preferred language and smartphone ecosystem,” said Wilson Kreigel, CBO of PicsArt.
 
In an effort to encourage localized apps and increase discoverability, the latest version of App Bazaar comes with a strong recommendation engine for providing personalized app suggestions in regional languages. It will also have a superior user interface to aid search & discovery of apps while maintaining its simple and intuitive user experience.

The next 300 million smartphone users in India who will use a smartphone for the first time in the next 3 years will be native language users. This coupled with the fact that India’s regional language internet users are growing at an enormous rate of 47% year-on-year bodes well for the Indus OS – PicsArt partnership. India’s email ID and credit card penetration is amongst the lowest in the world. Unlike other popular app stores, App Bazaar does not require email ID or credit card information to download apps.

About IndusOS
Indus OS’s team has developed the World’s First Regional Operating System. We are the first to meet the real needs of the emerging market’s regional language speaking citizens through innovation, simplification and content. Indus OS is now the second most popular OS in India overtaking global giants such as Apple’s iOS & Microsoft’s Windows. Indus OS’ vision is to digitally connect the next 1 billion people in the emerging markets with a smartphone ecosystem of their choice. Indus OS also has its very own app market place called App Bazaar available in English & 12 regional languages. Indus OS recently raised $5 million series A funding led by Omidyar Network and angel funded by Kunal Bahl and Rohit Bansal from Snapdeal, Amit Gupta and Naveen Tiwari from Inmobi and Pranay Chulet from Quikr.

Visit www.indusos.com and www.appbazaar.com.
 
About PicsArt
PicsArt has 300 million installs and, with 75 million monthly active users, is quickly becoming the most popular mobile creativity app in the world. PicsArt is a new kind of photo editing experience that combines thousands of powerful photo editing, collage and drawing tools with a vibrant creative community where you can find inspiration, discover creative trends, collaborate and learn. PicsArt was named one of the top 5 “Hottest Startups of 2015” by Forbes and Google Play ranked PicsArt as one of the “Best Apps of 2015.” For more information, please visit www.picsart.com.
 

Contact Information

Nathan Tyler

Communications

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press@picsart.com