Bud Light and Billboard Announce Partnership, Celebrating Country Music Throughout Summer 2024

Today, Bud Light and Billboard announce they are working together for the first time and partnering to bring fans 21+ closer to their favorite country music moments of the summer. With this partnership, Billboard and Bud Light kick off new talent relationships, world-class activations at some of the biggest country festivals of the year, and exciting branded content that will run across Bud Light and Billboard’s platforms throughout 2024.  

“We are thrilled to partner with Billboard. They are one of the most influential music brands in the world and their relationships with country artists and events gives Bud Light fans incredible access to get close to the action this summer,” says Todd Allen, VP of Marketing for Bud Light. “There’s truly nothing easier to enjoy than ice cold Bud Lights and incredible country music at the summer’s biggest events” 

The Bud Light Backyard is back this year and bringing even easier enjoyment to 21+ country fans all summer long. Kicking off at CMA Fest through June 7 and 8 at Tin Roof in Nashville, along with the hottest artists, good vibes and ice-cold Bud Lights. 

Billboard Presents Bud Light Backyard at CMA Fest Lineup 

• Friday, June 7: Dalton Dover, Corey Kent, and Alana Springsteen 

• Saturday, June 8: LOCASH, George Birge, and Dasha 

“We’re excited to team up with Bud Light to create unforgettable experiences across country’s largest moments in music this summer and beyond,” says Mike Van, CEO of Billboard.   

Outside of the Bud Light Backyard presented by Billboard, the two brands will be developing exciting country music content for fans across social and digital channels. The long form content series focuses on the origins and careers of George Birge, Alana Springsteen and Dalton Dover, with exclusive artist profile pieces, which bring fans closer to their origins and creative process. 

To learn more about how Bud Light is helping 21+ fans enjoy their favorite country artists live, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram at @BudLight. 

About Bud Light   

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.   

About Billboard 

Billboard is the ultimate barometer of success in music. Through its iconic charts, breaking news, thought leadership, multi-platform storytelling and world class events, Billboard tracks the world’s top musicians and the business that powers them. Since its origin in 1894, music leaders and fans across the world look to Billboard as the most trusted source for music information, spanning 15 countries and published in 10 languages. The prestigious Billboard Music Awards are the only premium awards ceremony that recognize musicians for their undeniable achievements on the Billboard charts, using pure data to determine the winners, rather than relying on opaque committees or undisclosed voters to select the honorees giving fans maximum impact at each year’s ceremony, as Billboard’s chart data measures fans’ engagement with their favorite music. Billboard’s other premium experiences range from the Billboard Power 100 to Billboard Women in Music, Billboard Latin Music Week, and Billboard Live, which connects the most impactful artists and industry leaders with fans from all cultures and corners of the globe. 

About Anheuser-Busch   

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.  

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook and Instagram.