Advertising / Marketing News and Press Releases

Advertising / Marketing

Releases published in the last 30 days.

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FOX Unveils Evolved AdRise Platform to Power OneFOX Audience Network: 4/3/2024 11:05:58 AM; FOX Corporation (“FOX” or the “Company”) (Nasdaq: FOXA, FOX) today announced the launch of its expanded audience network and ad tech platform, AdRise.
Carlsberg Launches New Global Brand Campaign: Do The Best Things Begin With Curiosity? Probably: 4/2/2024 7:43:49 AM; Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity.
This is No Joke! The Makers of the PLANTERS® Brand Search for the Next Class of Peanutters: 4/1/2024 9:15:30 PM; If you’ve ever dreamed of traveling the country with MR. PEANUT ® aboard his world-famous NUTmobile, listen up. The makers of the PLANTERS ® brand have a once-in-a-lifetime opportunity to offer.
Personal Reputation Management: Elevating Your Digital Profile: 4/1/2024 7:33:48 PM; Personal Reputation Management: Elevating Your Digital Profile - Personal Reputation Management is key to safeguarding your online identity, offering strategies to enhance your digital presence.
VML Achieves Excellence at the ADFEST 2024 Lotus Awards: 4/1/2024 7:38:31 AM; Among the shining stars at this year’s ADFEST 2024 Lotus Awards, VML secured prestigious titles across various categories. The awards include a magnificent Grande, three Golds, nine Silvers, six Bronzes, and 27 Shortlists, showcasing VML’s unwavering commitment to excellence and innovation.
Marketing procurement seeks better, smarter metrics in 2024: 4/1/2024 5:43:09 AM; WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation.
super{set} Closes $90 Million Fund II to Intensify Their Serial Success of Building Data+AI Companies: 3/28/2024 10:00:00 AM; super{set}, a startup studio, announces it has closed Fund II with $90 million in funding. This new fund elevates super{set}’s committed capital to $176 million, reinforcing its commitment to founding, funding, and scaling innovative data+AI startups.
Snap Partners With Integral Ad Science, Announces New Brand Safety Solutions: 3/28/2024 6:04:19 AM; Snapchat was designed from the beginning to be different from traditional social media — a place for people to express themselves without the pressure to grow a following or compete for likes.
EssenceMediacom celebrated across the WARC 100 rankings: 3/27/2024 10:26:27 AM; EssenceMediacom has been named as one of the best performing networks in this year’s WARC Media 100 and WARC Effectiveness 100 rankings, with 11 out of the 100 most awarded campaigns in the Media 100 produced by teams from across the network.
BT and Global announce 10-year digital partnership to upgrade UK’s street furniture: 3/27/2024 6:52:04 AM; BT and Global, the Media & Entertainment Group, have announced a 10-year partnership to upgrade the nation’s legacy payphones and roll out more digital hubs for local communities – in a move that will provide better connectivity and hyper-local advertising in more than 200 towns and cities across the UK.
To the Forefront of Literary Excellence: Writers’ Branding Presents 29 Captivating Books: 3/25/2024 9:38:27 PM; In the March 24, 2024, issue of The New York Times Book Review, Writers’ Branding, a literary advocate based in New Jersey, presented a collection of 29 compelling books showcasing literary excellence.
Deep Diving Guide to Ethnic Media by Award-Winning Journalist Yurina Melara Set for Exhibit at the L.A. Times Festival of Books 2024: 3/23/2024 1:00:38 AM; The Los Angeles Times Festival of Books will abound with hundreds of exhibits by authors sharing the latest research and best practices for their respective fields.
“Somewhere in the Middle: I Found Me” by Doris LaVonne will be displayed at the 2024 L.A. Times Festival of Books: 3/23/2024 12:40:11 AM; ReadersMagnet, an esteemed self-publishing and marketing company, will display “Somewhere in the Middle: I Found Me” by best-selling author Doris LaVonne at the 2024 Los Angeles Times Festival of Books.
Hampton by Hilton Looks to the Future with Innovative North American Prototype and a Refreshed Visual Identity: 3/22/2024 5:02:01 AM; Hampton by Hilton, Hilton’s global powerhouse brand with 3,000 properties worldwide, is reinforcing its brand strength and dedication to innovation with the announcement of a new cutting-edge North American prototype and the unveiling of a refreshed global brand identity.
“The Circle and The Square” by Dawn Marion Hudgins will be displayed at the 2024 L.A. Times Festival of Books: 3/21/2024 3:00:45 PM; Self-publishing and book marketing company ReadersMagnet will display The Circle and The Square by Dawn Marion Hudgins at the 2024 Los Angeles Times Festival of Books.
MAP Launches Revolutionary New Affiliate Platform to Help Marketers Generate High Ticket Sales: 3/21/2024 2:59:07 PM; Master Affiliate Profits (MAP), a pioneering affiliate marketing platform, is currently in the midst of its Phase 2 rollout, offering a limited-time opportunity for marketers to join as early backers and benefit from its innovative “Audience Over Offer” approach.
Understanding Adobe Edge Delivery Services for Better Content Production: 3/20/2024 11:50:52 AM; The modern landscape for web development is evolving so rapidly that it can be hard to keep up with new technologies and platforms as they enter the market.
VML Partners with CommerceIQ for Unified AI-Intelligence Platform: 3/20/2024 11:46:33 AM; VML and CommerceIQ, the leading retail ecommerce management (“REM”) platform, announced a new partnership to augment VML’s proprietary digital commerce tech and retailer intelligence suite, by combining it with CommerceIQ’s generative and predictive AI capabilities for optimized digital shelf performance.
Teads Expands CTV Offering Across Latin America: A New Era of Advertising Reach: 3/20/2024 10:57:57 AM; Teads, the global media platform, announced the expansion of its Connected TV (CTV) offering across 12 new markets in Latin America. Building upon successful launches in Brazil and Mexico, this expansion brings Teads’ premium CTV solutions to Argentina, Central America & the Caribbean, Colombia, Chile, Ecuador, and Peru, giving brands access to Latin American audiences at key …
Insights from investment community challenge conventional notions of company valuation: 3/20/2024 10:49:54 AM; New research released by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a powerful connection between brand and share price. The report, How Brand Impacts Share Price , explores the valuation of S&P 500 companies, investor community perceptions of brand, and how to obtain a more accurate share price valuation.