Leica Camera AG integrates Sinar Photography in its own organisational structure

Within the context of the worldwide realignment of the Leica professional sales network, product management, marketing, sales and distribution and service for Sinar Photography products will be integrated into the newly created Professional Channel/B2B of Leica Camera AG and, in future, will be managed and controlled from Wetzlar.

In the course of this, the Sinar offices currently located in Zurich will be closed with effect from 31.3.2018 and Sinar Photography AG will be merged with Leica Camera AG Schweiz, located in Nidau, Switzerland. Global customers will be handled as before by Sinar’s field representatives. In future, product distribution will be handled by the Leica Camera AG logistics centre in Germany.

In the course of the reorganisation, Peter Metzger, Executive Director of Sinar Photography AG, will be leaving the company to turn his attention to new professional challenges.

The organisational changes will be implemented with effect from 1 April 2018.

Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in Australia, China, France, Italy, Japan, Switzerland, Singapore, South Korea, UK and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.