When Things Were Pure

Joe Freshgoods marks the return of the 1000, an archival running style originally released in 1999, with a comprehensive homage to all things Y2K. The 1000’s innovative design is taken to another level, with design cues taken from the early 2000s combination of luxury, futurism, and streetwear that completely redefined the fashion landscape. A performance-inspired open knit mesh upper in black is paired with bronze iridescent leather overlays, for a look that is equal parts sleek and rugged. Embroidered ‘1000’ and ‘JFG’ branding provides an elevated sense of detail, while flame graphics at the tongue and a web 1.0-inspired, lowercase ‘jfg’ badge at the heel provide subtle, unmistakably Y2K finishing touches.

[i"The sneakers are a testament to the craftsmanship and innovative spirit of the late ’90s, blending performance with street style in a way ahead of its time. The design cues are carefully curated to evoke nostalgia while embracing the future, a bridge between two millennia,”[/i] says Joe Robinson, Founder and Creative Director of Joe Freshgoods.

The Joe Freshgoods x New Balance 1000 will launch exclusively starting April 12th on joefreshgoods.com and globally on NewBalance.com starting April 19th at 10am EST.

Product details:

• Leather overlays
• Open-knit mesh underlays
• Embroidered ‘1000’ and ‘JFG’ logos at forefoot
• Woven, co-branded tongue logo with custom flame graphic
• Custom co-branded flame graphic sockliner
• Custom silver packaging with embossed text
• Combination polyurethane and ABZORB midsole, with ABZORB cushioning at heel and forefoot
• Stability Web
• Sculpted midsole details
• Rubberized ‘N’ logo with transparent outline
• External lacing structure with nylon eyelets

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion.New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.

About Joe Robinson

Joe Robinson is the founder and creative director of Chicago-based lifestyle brand Joe Freshgoods. He uses a unique blend of brand narrative, historical, and cultural references, which allow him to create authentic connections with streetwear lovers all over the world. The owner of Every Now and Then retail and resource company and co-owner of the renowned Chicago creative hub Fat Tiger Works, Robinson’s unique approach has led to partnerships with brands across the world. An avid proponent of arts education, his real mission is to tell stories through his collections.