Icebreaker Bags Synthetic T-Shirts with Seamstress in Paragon Sports Store Window

WHAT:

Bring your synthetic t-shirt into Paragon Sports flagship store on 18th and Broadway and a live seamstress sitting in the store window will turn it into a reusable running shoe bag for free!

Marathoners and aspiring marathoners will also receive 26.2% off their Icebreaker GT purchase and a free pair of Icebreaker socks (from October 5th to 12th).

Synthetic tops make great plastic bags – but aren’t great to run in. They stink after a run, feel unnatural, and are made from oil. Icebreaker is the New Zealand-based environmentally-driven leader in outdoor apparel made from pure merino.

Icebreaker merino apparel is the natural alternative to synthetics – it feels better, doesn’t hold odor, is better for the environment and is biodegradable. Because you can run in Icebreaker apparel for weeks without washing it, energy costs are reduced and less detergents are put into the environment.

“Who would have thought that stinky synthetic t-shirts would make such perfect reusable bags?” says Molly King, Icebreaker communications manager. "Similarly, many people don’t realize how perfect Icebreaker merino wool is in all types of weather. We hope New Yorkers come in to ‘bag synthetics’ and try on a piece of Icebreaker GT, our natural performance line. They’ll feel for themselves why merino wool is a magic all-seasonal fiber.”

VISUALS

• Seamstress in Paragon store window transforming synthetic t-shirts into shoe bags
• Shoppers watching their synthetic shirts being turned into plastic bags
• Beautiful running apparel made from merino wool
• Icebreaker street team in Union Square

WHEN

11 am – 7 pm, Monday, Oct. 5 - Monday, Oct. 12

WHERE

PARAGON SPORTS
867 Broadway @ 18th Street, New York City

CONTACT:

Molly King (in NYC)
(971) 255-9856
Molly.King@icebreaker.com


About Icebreaker
Launched in 1994, Icebreaker was the first company to develop a merino fiber layering system for the outdoors. Icebreaker is sold in more than 2,000 stores in 24 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 120 high country stations in the country’s Southern Alps to create edgy outdoor clothing that combines nature’s work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. Info: www.icebreaker.com.

Contact Information

Lee Weinstein

Communications,

Icebreaker

Contact via E-mail