Ericsson to provide Telephony Softswitch solution to Maxis in Malaysia

Tuesday, March 14 2006, Maxis has selected Ericsson’s Telephony Softswitch solution as part of its ongoing wireline network modernization. The contract includes the deployment of a new international gateway switch and upgrade of an existing switch, as well as the provision of operations and maintenance support for five years.

Edward Ying, Chief Operating Officer, Maxis says, "The deployment of this next generation switching technology will help us accelerate our network modernisation exercise and enable us to be more efficient in delivering our services"

"Being Maxis’ long-time partner, Ericsson understands our needs and requirements. With the right solutions and a clear roadmap for a smooth migration path to the future network, Maxis is able to deliver the highest quality call experience to our subscribers" he adds.

The solution, to be deployed in March this year, will provide Maxis with a scalable and flexible platform that will cater for Maxis’ international voice and data traffic growth.

Jan Signell, President of Ericsson South East Asia, says that Ericsson is proud to be Maxis’ partner in this significant project. "This contract is another proof point of our technology and architectural leadership. To date, Ericsson is leading the market with more than 60 fixed and mobile commercially launched softswitch networks"

Ericsson softswitch solutions, targeting both fixed and mobile operators, enable voice and data traffic to be carried over IP. The solutions allow to reduce capital expenditures (Capex) as the distributed switching architecture enables efficient node consolidation. The solutions also bring down the operators’ Opex due to the simplified operations and maintenance as well as the network planning. Business cases around the world have shown core network Opex savings are of up to 50%.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About Ericsson Softswitch Solutions
Ericsson softswitch solutions are commercially proven systems that provide a low-risk evolution from existing circuit-switched networks to a telecom quality, IP multimedia service platform. They offer operators the opportunity to utilize network resources for next-generation services in the most cost-effective way, while continuing to profit from classic telephony servic es. Ericsson softswitch solutions enable significant savings through the efficient and flexible layered architecture design. Layered architecture supports separation and centralization of the sophisticated equipment responsible for call control and network intelligence, enabling a reduction in the number and size of main core network sites.
Likewise, the switching equipment is simplified in operation and design and can be distributed to the edges of the network for maximum transmission efficiency. State-of- the- art infrastructure minimizes space and power requirements. Ericsson’s Mobile Softswitch solution supports common core for both 2G and 3G on ATM, TDM and IP protocols.

About Maxis Communications Berhad
Maxis is Malaysia’s leading telecommunications company and market leader that provides high quality voice and data services to close to 8 million customers. Its mobile postpaid and prepaid services are offered under the Maxis and Hotlink brands respectively. The company reaffirmed its leading position through a clear strategy of developing premium brands, providing quality network and customer services and introducing innovative services and products. Maxis also offers domestic fixed line and international gateway services. Its broadband infrastructure includes fiber optic, microwave and VSAT technologies. Maxis’ regional footprint includes operations in Indonesia through subsidiary, PT Natrindo Telepon Seluler, and India through Aircel Limited. For more information on Maxis, please visit http://www.maxis.com.my

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