AMMA 2010: The year of Mindshare

The Belgian Mindshare team has hijacked 4 of the 5 available AMMA awards for Media agencies.

On 5 May 2010 Belgian Mindshare had their evening of triumph. It was quite a unique occasion when one agency walked away with 4 out of 5 awards. The awards were won in the following categories: Best Integrated Use of Digital Media, Best Creative Media Use, Best Media Strategy and Media Agency of the Year.

The 2010 edition of the AMMA awards organised by the GRP took place in the Lounge Event in Brussels. Big winner was Mindshare, which was elected Media Agency of the Year (2009) by the jury chaired by Philippe Wallez (ING). Besides the most important price of Media Agency of the Year, the office hijacked the prices for Best Media Strategy and Best Integrated Use of Digital with the campaign solo, your everyday inspiring cooking partner for their client Unilever, as well the award for Best Creative Media Use with "Axe Instinct Odoramas" for the same advertiser. Microsoft Advertising for its part, received the trophy of Media Sales House of the Year. Personalities were Thierry Tacheny (CEO, SBS Belgium) and Nathalie Erdmanis (marketing director, McDonald’s) price respectively Media Representative Media and Advertiser of the Year. The Best Media Research was finally awarded to the study "M & M’s TV + Web ’of Space.

3 days before that the SOLO campaign also won the price for best Brandactivation.