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KODAK Mobile Service Offers New Solutions in Mobile Photography, Providing Access to Personalized Content Anytime, Anywhere


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Kodak Mobile Enables Consumers to Easily Share Images Straight from their Handsets

Las Vegas, April 5 -- The wireless industry is known for their innovative technologies and forward thinking consumer products, however a recognized challenge still remains… Why aren’t consumers getting pictures off their handsets? Recent studies note that 25 billion mobile images are captured annually on 300+ million handsets, yet most of the captured images simply sit on the phone! Kodak recognized this challenge early on and introduced the KODAK Mobile Service in 200X. KODAK Mobile (www.kodakmobile.com) provides consumers around the globe with an easy way to view, share and store their camera phone pictures – responding to the industry’s need for mobile photo innovations, and encouraging personalization.

“People are using their camera phones to snap photos all day, every day,” said Dave Geary, Senior Vice President, Mobile Imaging, Kodak Imaging Network, Inc. Kodak is committed to providing users with new and exciting ways to unlock images from their cell phones so the pictures can be brought to life and shared with friends and family around the globe.”

KODAK Mobile Service is the easiest, most comprehensive service for the growing number of camera phone users to: intuitively store and organize all of their pictures and phone-captured video in one location; share all of their digital and mobile pictures with friends and family right from their camera phone; view all of their digital pictures and phone-captured video on the go; and send pictures as wallpaper to friends and family members.

KODAK MOBILE is focused on creating exciting new picture sharing experiences for users, including:

* KODAK Mobile Movie is a new kind of sharing experience for camera phone users, allowing them to send an animated slideshow movie with background music and cool transitions to anyone with an email address, directly from their mobile phone. Kodak is initially only offering this exciting new mobile photography experience through existing mobile operator partners in the European and US markets and will run on various Sony Ericsson, Motorola and Nokia phones in spring/summer 2006. Kodak Mobile Movie was developed in partnership with Simple Star, an established leader in multimedia sharing and the creator of the PhotoShow platform.

* ShoZu’s one-click uploading of camera phone photos and amp; video clips to the user’s KODAK EASYSHARE Gallery account allows for easy full-resolution transfer right from the road, yielding print-quality images for most phones. Image transfers cost far less than wireless email, operate in the background without interrupting phone calls, and just pick up where they left off in the event of a dropped wireless connection. ShoZu is a free, downloadable, carrier-independent, global award-winning application for more than 35 camera phone models including Series 60, Windows Mobile and select Java handsets. Consumers simply visit www.shozu.com/kodak to create a free account and install the application on their phones.

* KODAK Mobile Postcard, the KODAK Mobile Service Postcard application allows consumers to send personalized photo postcards right from their camera phones and have a 4’x 6’ card with a personalized message and real KODAK photo mailed directly to friends and family members back home, straight to their (physical address) mailbox. Postcards can be sent anytime, anywhere from a variety of phones including MOTOROLA V710, V260, V265, V276; KYOCERA: KX2 and the AUDIOVOX CDM-8940 on the VERIZON Wireless network. The KODAK Mobile Postcard Application can be downloaded in pre-paid single-use increments for $1.99 or in bundles of three postcards for $4.99, and five postcards for $7.99. All first-class U.S. postage is included.

* KODAK Mobile Phone Wallpaper lets camera-phone users personalize their phones by downloading their favorite images and saving them as wallpaper on their handset. These may be digital camera-captured images, images taken with a mobile phone or pictures that have been shared online by friends and family members. Mobile Phone Wallpaper is easy to create in a few simple steps and is available to subscribers of major wireless carriers including, Verizon Wireless, Cingular Wireless and T-Mobile. Mobile Phone Wallpaper costs $1.49 each with a free KODAK Mobile Service membership.

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications, and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print, and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak’s solutions for prepress, conventional, and digital printing and document imaging; Creative professionals rely on Kodak’s technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services, and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprises. More information about Kodak (NYSE: EK) is available at www.kodak.com.
Kodak and EasyShare are trademarks of Eastman Kodak Company 2006



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