Insurance Broker Utilizes Generic Drugs Locator for Its Clients Through Partnership

Neace Lukens, a full service insurance brokerage firm, prides itself on giving clients options to save on healthcare. While prescription drugs are an ongoing concern, Neace Lukens takes advantage of Medtipster’s generic drugs search engine

Troy, MI – December 7, 2010 – Neace Lukens, a Louisville, Kentucky based company, has implemented a new generic drugs price locator, powered by Medtipster.com, to encourage its clients to save on prescriptions.

“The partnership (between Neace Lukens and Medtipster.com) is the beginning of many great endeavors,” said President of Medtipster, Jason Klein. Medtipster launched in early 2009 after recognizing the need for Americans to know low cost prescription drugs are available. “We want people to know how generic drugs can be obtained at the lowest possible cost,” Klein said. “Partnering with a company like Neace Lukens to share our expertise on pharmacy $4 generic programs is one of our biggest avenues of success.”

Clients of Neace Lukens who utilize the company’s website for the generic drugs price comparator won’t be confused or feel as though their benefits provider has sent them “somewhere else” to locate the low cost generic prescriptions. The site, titled “nlrxfinder.com,”(www.neacelukens.com) has been strategically designed by Medtipster’s team to optimize performance.

“Our clients can rely on Neace Lukens to find creative avenues to reduce their healthcare costs,” said Neace Lukens’s marketing and communications manager, Jamie Reinert. “A vital part of our overall client strategy for savings is prescription cost reduction and it starts with pharmacy benefit member reward programs like Medtipster.”

While helping consumers find generic drugs is the core focus for Medtipster, the model fits together harmoniously with Neace Lukens. Klein continues, “Neace Lukens has essentially created an online road map for their client’s employees to locate low cost healthcare alternatives. Offering this new service is the definition of innovative.”

About Medtipster
Medtipster (www.medtipster.com) was developed to provide the public with a solution to the rising cost of healthcare. Using Medtipster’s proprietary technology, consumers simply type in their drug name, dosage and zip code, and instantly find prescription drugs available on discount generic programs, and where they can find them right in their own neighborhoods. Many of these drugs are available for $4 or less. Prescription drugs that are not on a discounted generic program often have therapeutic alternatives that are. The vast majority of all medical conditions can be treated with drugs available on one of the discount generic drug programs available on Medtipster. Headquartered in Troy, Mich., Medtipster is the brainchild of five Michigan executives, who combined their collective experience of 100 years in the pharmaceutical industry to provide Americans with substantial savings on their prescription drug and healthcare expenses.

About Neace Lukens
Neace Lukens, founded in 1991, has over 150 licensed agents and over 500 employees operating in 13 offices throughout Kentucky (Louisville, Lexington & Bowling Green), Ohio (Cincinnati, Cleveland, Columbus & Dayton), Indiana (Indianapolis), Michigan (Southfield), Tennessee (Nashville), Arizona (Phoenix and Tucson) and Georgia (Atlanta) with satellite offices in Arkansas, , Florida, South Carolina and Wisconsin. Neace Lukens corporate headquarters is located in Louisville, Kentucky, at 2305 River Road. For more information, please visit: www.neacelukens.com.

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