Irvine BMW Confirms Unveiling Of All-New BMW 1 Series M Coupe

December 13, 2010 – Irvine, Calif. – Irvine BMW is excited to confirm, BMW unveiled the all-new BMW 1 Series M Coupe.
The M badge was imparted after a two-year development process through which BMW M engineers and test drivers achieved the exceptional power delivery and the signature, near-perfect driving behavior of a BMW M car.
The 2011 BMW 1 Series M Coupe will be available in limited quantities and with a limited range of options at Authorized BMW Centers in Spring, 2011. Final pricing, packages, and options will be announced closer to the on-sale date.
“The 2011 BMW 1 Series M Coupe combines the raw capabilities of a race car with the agility and versatility,” said Irvine BMW’s General Manager, Steve Rudkin. “BMW M is illustrating its ability to have both performance and power in a small sized vehicle,” he said.
With the original 1988 BMW M3 as its inspiration, and seating position of a compact BMW Coupe to create a pure Ultimate Driving Machine®.
As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.
Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com. Don’t forget to become of fan of Irvine BMW on Facebook (http://www.facebook.com/irvinebmw), and become a follower of Irvine BMW on Twitter (http://twitter.com/irvinebmw).

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