SAMSUNG Appoints MWW Group As PR Agency Of Record For North American Headquarters

MWW Group to Lead Corporate Communications, Consumer Electronics, Telecommunications, Information Technology, and Philanthropic Initiatives.

RIDGEFIELD PARK, N.J., April 19, 2006 - Samsung Electronics America, Inc. and Samsung Telecommunications America, Inc. (hereafter "Samsung") today announced that it has hired MWW Group as its public relations agency of record to oversee communications initiatives across Samsung’s consumer divisions in the United States, including corporate communications and philanthropy, consumer electronics, telecommunications and information technology. The firm was selected following a comprehensive three-month public relations review that included a field of leading agencies.

"Samsung was recently ranked 12th among the World’s 25 Most Innovative Companies by Boston Consulting Group in BusinessWeek. When we began our search, our goal was to find a firm that possesses the creativity, personality and flexibility to match Samsung’s fast-moving and innovative culture" said SW Hong, senior vice president, Samsung Electronics America.

"MWW Group will enable us to implement coordinated communications across all of our U.S. consumer divisions. This synergy will allow public relations to play a significant role in our plan to meet aggressive development goals over the next five to ten years" added Hong. "MWW Group has impressed us with its strategic thinking, knowledge of our industry and passion for our business. As one of the fastest growing global brands, Samsung was looking for an agency that had experience in the United States with global companies, as well as category leadership in consumer lifestyle marketing and client satisfaction"

"Samsung is an outstanding company, a world-class brand and a global technology leader in many of the most important consumer electronics categories. Over the past five years, the company has grown significantly in reputation, market share and revenue, and we look forward to helping Samsung implement a communications strategy to accelerate its market leadership" said Michael W. Kempner, president and CEO of MWW Group. "Our team is thrilled to work closely with all of Samsung’s divisions to develop and execute a coordinated communications program that will help Samsung grow its brand and increase the sales of its products"

Hong added, "Samsung extends deep gratitude to our former agencies, HWH PR and Publicis Dialog for many years of important service"

Samsung Electronics Corporation (Seoul, Korea) and Samsung Semiconductor in San Jose, CA will continue to be represented by Edelman in the U.S.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA’s website at www.samsungwireless.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

About MWW Group
2005 was the third consecutive year that MWW Group had been honored with the #1 ranking in the Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has eight full-service offices representing national and multinational companies, including Sun Microsystems; McDonald’s; Bally Total Fitness; Sara Lee; Deloitte & Touche; Amazon.com; Time Warner Center; FreshDirect; New Jersey Lottery; Dassault Falcon; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.

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Corporate Communications

Samsung Electronics America, Inc.

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