AMD Accelerates And Simplifies Production, Management, And Delivery Of Digital Media At NAB

—Verizon Business, Omnibus Systems, Autodesk, Adobe, many other digital media innovators serving customers better with Dual Core AMD Opteron™ processor-based solutions—

NAB, LAS VEGAS, BOOTH SL-555 -- April 24, 2006 --At the National Association of Broadcasters convention today, AMD (NYSE: AMD) demonstrated growing momentum for AMD64 technology adoption in broadcast and digital media pipelines for the production, management, and distribution of digital media content.

Solutions based on the proven design of Dual Core AMD Opteron™ processors and open, PC standards provide high performance-per-watt, low latency, high scalability, and lower power consumption, making it the ideal choice for companies large and small in the digital media industry. At NAB, AMD is showcasing numerous customers, ecosystem solution providers and end users whose AMD Opteron processor-based systems are breaking down performance barriers while helping realize reduced power and cooling requirements.

“The transition from analog to digital-based media is accelerating and is being greatly simplified for companies that have discovered the unique advantages of Dual Core AMD Opteron processor-based solutions,” said Marty Seyer, senior vice president, Commercial Segment at AMD. “Not only is AMD64 technology replacing expensive proprietary hardware systems, its unique high-bandwidth, low latency characteristics and low energy requirements make it the best open-standard processor technology available today. AMD is behind some of the biggest names in the media and entertainment industry helping to transform digital content creation and production.”

Using AMD Opteron processors in the datacenter can take up to 69 percent less power than similarly configured competitive platforms and can result in significant cost savings. Coupled with the leading edge scalability of AMD64 processor-based platforms, digital media producers and service providers can meet today’s needs without breaking thermal budgets.

Digital Media Management and Delivery
Many broadcast automation, content transcoding, management/ storage and delivery/distribution companies are standardizing and optimizing on AMD Opteron processor-based solutions to speed delivery and lower costs.

Featured in the AMD Booth SL-555 at NAB number are:
Verizon Business: Digital media platform, using AMD Opteron processor-based servers, offers comprehensive digital media services including transcoding, delivery, distribution, storage and media management. World-class scalability offers current Verizon Business customers future migration to HD while controlling hardware and energy costs to the digital media platform.
Omnibus Systems: Standardizing broadcast automation ITX software-based production and transmission systems on AMD Opteron processors for handling multiple feeds and formats to schedule, manage and deliver content for cable providers, news outlets, and other broadcasters
Savvis: Standardizing their Content Delivery Network (CDN) architecture and Content Exchange product on AMD Opteron processors for quality broadcast content delivery and management
Modulus Video: High-performance MPEG-4 AVC encoder solutions leverage AMD Opteron processors to deliver HD and SD content using minimum bandwidth for IPTV, VOD, cable, and satellite customers
Digital Rapids: Stream software for real-time simultaneous multiple format content transcoding runs 25-40 percent faster on AMD Opteron processor-based systems versus competitive platforms
Telestream: Television station, cable network operator and post-production house customers can transcode massive volumes of content using Telestream’s FlipFactory® transcoding products up to 30% faster on AMD Opteron processor-based systems
Agnostic Media: Dual Core AMD Opteron™ processor-based systems enabling a 2x increase in raw database performance to help rapidly deliver content. Customers seeing more than 6x increase in transcoding speeds running Agnostic’s GridCoder™ software
Digital Media Creation and Production
AMD continues to help artists and producers create and deliver powerful animation and visual effects, audio, video, and other content. AMD is also working with industry-leading software vendors such as Adobe, Autodesk Media & Entertainment, Softimage, eyeon Software, NewTek, Sony Media Software, and many others to ensure that these content creators can meet demanding production deadlines.

Software and hardware solution providers using AMD Opteron processor-based systems to accelerate the digital media migration to open, PC-based solutions to combat the high cost and low performance of traditional proprietary hardware featured in AMD’s NAB Booth SL-555:
Adobe/Cineform: AMD Opteron processor-based systems achieve break through performance for real-time editing of multiple streams in HD and Cinema 2K formats. The CineForm Prospect HD video processing engine and codec extends Adobe’s Premiere Pro 2 editing suite’s features and performance
Angstrom Microsystems: Demonstrating 4-way and 2-way Dual Core AMD Opteron processor-based server blades used by Blue Sky Studios for animation and visual effects rendering
Autodesk® Media & Entertainment: Developing its most advanced system products on Dual Core AMD Opteron processors. Will be demonstrating at NAB the industry standard Discreet® Flame® software for real-time visual effects design and compositing running on Linux®
BOXX Technologies: Announced at NAB the BOXX APEXX 8 workstation – featuring 8 Dual Core AMD Opteron 800 Series processors (16 cores total) in a single workstation; the world’s most powerful x86 workstation puts the muscle of a render farm at the digital artist’s fingertips.
NewTek: 64-bit 3D application LightWave® v9 and new SpeedEDIT™ software running on the BOXX APEXX 8 workstation combine to create the world’s fastest video editing solution
PhaseSpace: Motion capture hardware/software solution running on AMD Athlon™ 64 X2 Dual Core processors feed Autodesk’s MotionBuilder™ application for innovative motion analysis and character tracking
Verari Systems: Demonstrating NemeSys workstations, and also bare render blades based on Dual Core AMD Opteron processors that are used by Sony Imageworks.
The NAB Digital Theater sponsored by Microsoft
The following AMD end-user broadcast industry players will be featured speakers at the Microsoft Digital Theater Booth 3 SL-1161.
The Grand Ole Opry: Using AMD64 and Windows XP Pro to meet the challenge of broadcasting live musical performances every week on TV, radio, satellite radio and Internet streaming formats from this iconic American stage. Steve Gibson, music director, and Kevin Reinen, chief technology engineer will speak at 10:30 AM, Tuesday, April 25
The Lakewood Church: AMD64 technology and Windows XP Pro help the the most-watched church service on television broadcast weekly shows to a TV audience of 200 million airing in 100 countries while staging a production for an audience of 16,000 in Houston, Texas. Brian Tankersley, senior producer/director of audio technologies, and Reed Hall, director of audio will speak at 3:30 PM, Tuesday, April 25
KLRU-TV: Producer of “Austin City Limits”, America’s longest-running live music showcase on television, using AMD64 and Windows XP Pro to seamlessly migrate to a fully-integrated, tapeless, HD environment from the field-to-post-to distribution with an emphasis on speed, reliability, portability and economic value. Bill Stotesbery, CEO and President will speak at 3:30 PM, Monday, April 24
For more information about AMD in the enterprise please logon to: http://enterprise.amd.com/

For more information about AMD in the creative space, please logon to www.amd.com/live

About AMD64
The AMD64 processor platform is the gold standard for 64-bit computing. AMD64’s Direct Connect Architecture evolves industry standards to deliver break-through performance on single- and dual-core processors, reducing bottlenecks inherent in traditional front-side bus architectures. AMD64 technology is also designed to enhance the security of computing environments by integrating Enhanced Virus Protection* technology enabled by advanced anti-virus features in current versions of Linux®, Microsoft® Windows® and Solaris operating systems. Today, 90 percent of the top 100 and more than 50 percent of the top 500 of the Forbes Global 2000 companies or their subsidiaries are using AMD64 technology. Since their 2003 introduction, AMD64 processors have earned more than 160 industry awards and the support of more than 2,000 OEMs, hardware and software developers, system builders and distributors. For more information on the AMD64 processor platform, see www.amd.com/amd64.

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com .

*Enhanced Virus Protection (EVP) is only enabled by certain operating systems including the current versions of Microsoft® Windows®, Linux®, Solaris and BSD Unix. After properly installing the appropriate operating system release, users must enable the protection of their applications and associated files from buffer overrun attacks. Consult OS documentation for information on enabling EVP. Contact software application vendors for information regarding use of the application in conjunction with EVP. AMD strongly recommends that users continue to use third-party anti-virus software as part of their security strategy.

AMD, the AMD Arrow logo, AMD Opteron and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

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