Teen Safety Program Driving Skills For Life Unveils Exciting New Interactive Web Site

DEARBORN, Mich. – May 11, 2006 – Vehicle crashes are the No. 1 killer of teenagers in America. Nearly 6,000 teens die annually in such accidents, according to the National Highway Traffic Administration. Studies demonstrate that crash rates decline considerably as young drivers gain experience, and Ford Motor Company’s Driving Skills for Life teen safety program helps young drivers learn to improve their skills on the road.

To help spread the message, Ford Motor Company’s Dr iving Skills for Life program has launched a new Web site with innovative features designed to help young drivers improve their skills behind the wheel while offering an opportunity to win terrific prizes.

“We are very excited about this new Web site,” said Sue Cischke, Ford Vice President, Environmental and Safety Engineering. “This program is primarily Web-based, and we hope to reach teens, parents and educators in all 50 states with this important training that can save lives.”

The site, www.drivingskillsforlife.com, has a registration feature that provides visitors with user names and passwords. While on the site, teens can complete various e-learning modules, pass a safe driving quiz, play safe driving games and complete a variety of other online activities. Several features on the site award points that teens may use to enter into prize drawings. Among the prizes are a laptop computer, digital camera, gift certificates and Ford die cast vehicles.

The exciting new Web site is not just for teens. It is also for parents and educators. Parents can access tips to help their teens. Educators can do their own lesson plans for classroom instruction and upload the plan for other instructors to download for their use in similar settings.

Established in 2003 by Ford Motor Company, the Governors Highway Safety Association (GHSA) and a panel of safety experts, the Driving Skills for Life program helps teens develop skills necessary for safe driving beyond what they learn in standard driver education programs. The new Web site also features elements of Ford’s Eco-Driving program, which teaches drivers the importance of consuming less fuel and helping to protect the environment.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.

Contact Information

Jim Cain

Manager, North American Marketing and Sales Communications

Ford Motor Company

Contact via E-mail