ADATA Brings its “A Game” to Gamescom 2011

Will Show Latest Gaming and Pro-User Equipment in Cooperation with Caseking

Taipei, Taiwan － ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, announced their first participation at Gamescom 2011 - the world’s largest trade fair and event highlighting interactive games, entertainment and gaming hardware – taking place in Cologne, Germany from August 18th to 21st, 2011. ADATA is attending this year’s Gamescom to give gamers and enthusiasts more insight into the company’s overall product portfolio. ADATA´s product lineup offers high-quality products, including ultra-fast SSDs and XPG gaming Memory modules, which are directly targeted to that audience and will lead to a maximized gaming experience.

Gamescom is Europe’s epicenter for games, gamers and gaming hardware. ADATA is teaming up with Caseking for this special event, and will be located at the Caseking booth in Hall 6.1, C 52. In addition to offering visitors the chance to grab special promotion deals at the Caseking online store during Gamescom (special offers will continue through August), ADATA will present the latest gaming and enthusiast products like the new ADATA S511 SSD lineup and the recently announced ADATA 8GB XPG Gaming memory modules.

"We at Caseking believe that the excellent quality and exceptional performance of the ADATA products are perfect for the gaming enthusiast. This makes ADATA the ideal brand to present at the largest gaming show in the world and we are excited to have them as a partner at the Gamescom 2011" said Jasper Weykenat, product manager at Caseking.

Concurrent with the Gamescom appearance, ADATA will also run a Facebook-based online event in which participants get the chance to win an ADATA S511 60GB solid state drive incorporating the latest SandForce controller, and other select prices. For more information about the contest and prizes, visit ADATA Europe’s Facebook page at http://www.facebook.com/adata.europe before the start of Gamescom.

For more information about Gamescom, visit http://www.gamescom-cologne.com/en/gamescom/home/index.php

Further information can be found under www.caseking.de, www.gamersware.de as well as www.gamerswear.com.


About Caseking
The well known distributor and retailer Caseking offers unique and extravagant computer parts, carrying everything from case modding equipment, designer enclosures, water and air cooling, media center PCs and silent computing components as well as the latest hardware and accessories for avid gamers. Caseking encompasses both the online stores Caseking.de and GAMERSWARE.de as well as the fashion label GamersWear. The assortment of GAMERSWARE.de includes everything from gaming fashion to high-end gamer hardware like mouse pads, mice, keyboards and headsets. GamersWear rounds up the offerings with exclusive, high-quality fashion brands for gamers.

About ADATA
ADATA Technology, the world’s 2nd largest vendor of DRAM Modules, 3rd largest of USB Flash Drives (iSuppli, April 2011), and a Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, memory cards, solid state drives and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.