Axis Recognized by Frost & Sullivan for Gains in Network Video Market

May 22, 2006

Axis Communications has received Frost & Sullivan’s 2006 Award for Market Penetration Leadership in network video. The award is presented each year to the company that has demonstrated strategic excellence in product innovation, marketing, and sales strategies that have resulted in the largest gain in market share over the past two to three years.

Frost & Sullivan identified Axis by analyzing market share gain, the company’s increase in sales, and brand awareness efforts in the industry. Frost & Sullivan’s analyst team also evaluated criteria such as competitive pricing strategies, sales force strategies, strategic alliances and product innovation.

"Axis focuses on providing quality IP-based products and maintaining strong relationships with its channel partners" says Sathya Durga, Frost & Sullivan research analyst. "Through its partnership and training programs, Axis is playing an important role in shifting video surveillance technology from analog to network-based security solutions"

Axis’ partnership initiatives include the Channel Partner Program for resellers and authorized distributors, and the Application Development Partner Program for companies creating software and applications based on Axis network video products. In addition, the company hosts Axis Academy programs to train, evaluate and certify channel members.

In 2005, Axis was presented the Frost & Sullivan Market Leadership Award for network video. The global growth consulting company found Axis to be the definitive market leader in the global network video equipment market. The combined worldwide network video market is expected to grow at an annual rate of 40 percent and reach $1.2 billion by 2010.

"We are pleased that Frost & Sullivan has recognized Axis for our market penetration leadership in network video. Our network video sales grew nearly 70 percent worldwide in the first quarter of this year. This is a due to a focused strategy on video, development of competitive new products and increased members in our partnership program targeting distributors, resellers and system integrators" says Ray Mauritsson, President of Axis Communications.

About Axis - the global leader in the network video market
Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis’ products and solutions are focused on applications such as security surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.

Axis was founded in 1984 and is listed on the O-list (Attract 40) of Stockholmsbörsen (XSSE: AXIS). Axis operates globally with offices in 17 countries and in cooperation with distributors, system integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at www.axis.com.

About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.awards.frost.com or www.autoid.frost.com

Contact Information

Margareta Lantz

Manager IR & Corporate Communications

Axis Communications

Contact via E-mail