Getty Images picks the vzaar video platform for the 2012 Mishmash Music/Video/Remix competition

London, UK - Jan 25, 2012 – vzaar, (http://vzaar.com) one of the world’s most respected professional online video platforms, today announced they have been selected to power the 2012 Getty Images Mishmash music video remix competition. The Mishmash competition offers film and music creatives from around the world complete creative freedom to produce their own short video using a wealth of Getty Images’ content from across its entire portfolio, including video, music and imagery. Participants are encouraged to weave their own original content into the mix and create some truly compelling content.


Using vzaar’s quick and easy video uploader, film makers will post their video to the Mishmash site in real time, where it will be open to critique from both the public and a panel of industry pros.  vzaar encoders ensure that videos in virtually every codec, format, frame size, and rate will be accepted.

In previous years, Getty Images self-hosted video entries to the Mishmash competition.  This year they decided to seek out a professional video hosting platform in an effort to enhance user experience.  The Mishmash team considered a number of video platforms, but with exceptional performance and stellar client support as top priorities, vzaar was the obvious choice.  vzaar and Getty Images joined forces to  build easy to use custom features and a unique design that keeps contestants and viewers alike fully engaged with the Mishmash microsite.


“Our goal is to offer a video platform that allows creatives total control and is above all easy to integrate with their video projects.” says Ian Snead, VP Sales & Marketing for vzaar.  “This partnership with Getty Images demonstrates how vzaar successfully makes the web video process as simple as possible.  We handle the behind the scene technology challenges of compression format conversions, as well as facilitating distribution, and sharing, enabling creative professionals to do what they do best – tell an engaging story that tugs at our hearts, stimulates our minds, and amazes our eyes.”


“We have enlisted vzaar to do all the heavy lifting for our Mishmash contest and minisite,” says Gillesz Schippers, Marketing Manager, Getty Images.  “vzaar provides an easy to use submission platform for Mishmash participants, enabling them to upload videos in almost any format, image size and frame shape, with  vzaar technology transforming the files so they appear in the right format on our microsite.  An additional benefit is that once the video entry is posted, it is easy for site visitors to find and watch the various video entries, as well as share them through social media.”
 
About vzaar

vzaar is the go-to video hosting and distribution platform for businesses large and small. vzaar’s refreshingly easy to use interface intuitively formats video content for audiences across the globe, ensuring that it is playable on every device on the planet. Built expressly for professionals with a service or product to promote, vzaar comes preloaded with all the customization, security, and analytical tools needed to get the job done – with no distracting bells and whistles. Founded in 2007, vzaar is based out of London, UK, although you would never guess it by the variety of accents found in the office.

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at www.gettyimages.co.uk to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
 

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