“Future iPads may Sport More LiquidMetal” Says the Snugg

Over the years, Apple has quietly been working on a new alloy for use in a variety of devices. This exotic alloy, composed of titanium, zirconium, nickel, copper and other metals; promises a greater strength-to-weight ratio as well as greater resistance to corrosion and wear. This alloy, coined ’LiquidMetal’ was acquired by Apple after it bought all of the rights to its use in 2010 for over $30 million.
 
Speaking to The Snugg’s Managing Director, Mr Richard Mercer, he commented that:
 
"What many people don’t know is that LiquidMetal has been in use for a number of years, in fact reports from Mashable indicate that it was in fact used in some of the first North American iPads as part of the sim card ejector. Whilst expensive to use in production, LiquidMetal has a variety of applications as it can be used in injection moulding, giving designers and engineers greater creative freedom when considering the form factor of future Apple devices"
 
Although it’s a little while away, it’s not unreasonable to think that it might feature in the next iPad. As it happens, the rumour mill is already circulating reports of a possible ’mini ipad’ to potentially rival the Kindle Fire. Although there are a number of stories which also suggest that the iPhone 5 will make an appearance this year, possibly sporting the futuristic alloy.
 
"According to Computerworld, Apple will be using LiquidMetal to recreate the body of the next iPhone; which is in agreement with a story run by Korea IT News. Furthermore, analysts predict the same, as it’ll be a great way to differentiate the latest addition to the iPhone family from the competition and from previous iPhones. Chris Jones, an analyst from Canalys, reckons that it’s quite likely, telling Wired that they need to do something to update their form factor" Says Mr Mercer.
 
For future iPads then, it’s possible that the size of the device and the weight could be vastly reduced. For example, they may be able to reconfigure their hardware layout and design to reduce the size of the iPad surface, perhaps eliminating the black bezel, reducing the area to only that you can actually use.
 
"If the reports are true, any features that are well received on the coming iPhone, may well make the jump to the next iPad. What will be interesting, will be any additional features. The possible improvement of camera sensors and the introduction of 3D photography could make for major change; particularly as far as our cases are concerned. It might be that the introduction of LiquidMetal is an unavoidable necessity as Apple tries to pack in as much technology as is physically possible into its upcoming devices, something that may not be possible with their existing form factor. In making our popular iPad 3 Case, we were able to borrow the best features from our iPad 2 Cover as the iPad wasn’t altered too much as far as dimensions were concerned; but with LiquidMetal technology, we may have to think up something radical; and we will relish the challenge"
 
With reports from The Associated Press claiming that the word ’iPad’ is now synonymous with ’tablet’ and predictions that tablets will be the device of personal computing choice over the next decade, established iPad accessory makers will need to plan for the long-term.
 
"We understand that tablet use is going to keep growing, eventually overthrowing the use of laptops and PCs for more rudimentary and less involved tasks. So we’re working towards developing iPad Cases that will stand the test of time as evidenced in our latest iPad 3 Case. Soon our iPad 3 Case range will include thinner cases in a wider array of styles and finishes. So if you’re looking for the latest and greatest in iPad protection, visit us" adds Mr Mercer.
 
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About The Snugg:
The Snugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories.
 
For further information contact:
Email: help@TheSnugg.com
Website: www.TheSnugg.com

Contact Information

Mr Les Yates

Online Marketing Manager

The Snugg

(44) (0) 1204 544 967

help@thesnugg.com