BroadSoft Honored as Silver Stevie® Award Winner at 2012 American Business Awards

BroadTouch Business Communicator recognized in category of New Product or Service of the Year - Software - Cloud Application/Service

GAITHERSBURG, MD – BroadSoft, Inc. (NASDAQ: BSFT), the leading global provider of software and services that enable mobile, fixed-line and cable providers to offer Unified Communications (UC) over their Internet protocol networks, today announced it was presented with a Silver Stevie® Award in the New Product or Service of the Year - Software - Cloud Application/Service category at The 10th Annual American Business Awards.

BroadTouch Business Communicator™ is a full UC experience that enables service providers to transform the way individuals communicate by making voice, video, business directories, call logs, instant messaging and presence available on a single interface that spans a user’s mobile devices and platforms, including Windows, Mac, iOS and Android.

"The proliferation of mobile devices, platforms and networks presents a challenge for service providers - as well as their enterprise customers - in how to provide end users with a single interface from which to access a broad range of unified communications services" said Leslie Ferry, vice president marketing, BroadSoft. "By providing a single application for leveraging voice, video, instant messaging and presence, and other UC services, we believe that BroadTouch Business Communicator addresses this critical challenge, and we are honored it has received this distinguished Stevie Award"

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, large and small. Stevie Award winners were selected by more than 270 executives nationwide who participated in the judging process this year.

"We’re delighted to recognize so many innovative companies, new products, technical achievements, and technology executives in the ABA’s new product and tech awards categories" said Michael Gallagher, president and founder of the Stevie Awards. "It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition. We look forward to staging this event in San Francisco for years to come"

Details about The American Business Awards and the lists of Stevie Award winners who were announced on September 17 are available at www.stevieawards.com/aba.
Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "can" "enable" "will" "allows" and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the capabilities and benefits to service providers and their end users of the BroadTouch Business Communicator. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether the BroadTouch Business Communicator will be utilized by the end-users of BroadSoft’s customers, and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the "Risk Factors" sections of the Company’s Form 10-Q for the quarter ended June 30, 2012 filed with the Securities and Exchange Commission, or SEC, on August 6, 2012 and the Company’s Form 10-K for the year ended December 31, 2011 filed with the SEC on February 29, 2012, and in the Company’s other filings with the SEC. All information in this release is as of October 10, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.
About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol network. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.
About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.


BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.