WTM: London - the magic continues in 2013 - come see it for yourself

After a spectacular summer which showcased the capital on a global stage, London & Partners, the Mayor’s official promotional organisation, is joining forces with other London tourism businesses to encourage visitors to come and see it for themselves in 2013, at World Travel Market (WTM), 5 – 8 November 2011.

This year the capital’s promotional organisation will use WTM as a launch pad for our latest visitor campaign London, Now See It For Yourself and will be joined on the stand (UKI400) by a very special guest – Rufus the Corgi – who will be meeting and greeting travel trade visitors at 4pm on the first day of the show at ExCel London.

Rufus, the face of the campaign, will help visitors to explore a specially designed digital map and microsite on the new and improved visitlondon.com site. The map for London shows key attractions across the capital and a gives a guide to what’s new for 2013. In addition, the team will launch the new travel trade guide - another great tool for the industry to sell what’s next for the capital.

UK Leisure Tourism Marketing Manager, Louisa Jackley, said: “Once again we are delighted to be exhibiting at this pivotal event for the travel industry and in particular as a sharing partner on the UKinbound stand. This year the spotlight has been shining on London highlighting existing landmarks and attractions including Buckingham Palace, the Botanic Gardens at Kew and the EDF Energy London Eye as well as new ones such as The Shard, the Lee Valley White Water Centre and of course the Queen Elizabeth Olympic Park. We are keen to use WTM to help the industry turn those millions of viewers into visitors to London in 2013 and beyond.”

In 2013, London promises more than ever for visitors to the capital. Transport links and connectivity around the capital were drastically improved ahead of the Games and investment to regenerate East London has seen the start of the greatest transformation of an urban park in Europe in 150 years - all making a trip to the capital more appealing.

At WTM all the experts with top tips on where to go to discover those hidden gems and the best way to get to them will be under one roof.

Alongside London & Partners will be Late Night London, Maykenbel Properties, Travelodge, Pestana and Planet Hollywood/Earl of Sandwich. Many more partners will be on hand to share their latest news and products including All England Lawn Tennis Club, Ambassador Theatre, GroupCity Cruises, Encore Tickets, Generator Hostels, Golden Tours, Historic Royal Palaces, Hospitality Line Ltd, The Leisure Pass Group, Maritime Greenwich World Heritage Site, Ripley’s Believe it or Not, St Paul’s Cathedral, The Big Bus Company, The Guild Of Travel & Tourism, The Original Tour - London Sightseeing, Royal Collection Trust and Warner Bros. Studios Leavesden.


Notes to Editors

Hi-res jpeg images of Rufus the Corgi available on request.