Eurobike - Germany - Michelin Presents Its Range Of Bicycle Tires For 2014

Close-up of two new tire ranges - In 2014, Michelin will bring to market two new enduro tires: the MICHELIN Wild Rock’R² Advanced reinforced and the MICHELIN Wild MUD Advanced reinforced.

A return to racing, the signing of contracts with world-class partners and the market launch of two new Enduro bike tires: the MICHELIN Wild Rock’R² Advanced Reinforced and the MICHELIN Wild MUD Advanced Reinforced. These three facts attest to a wealth of product news and sustained activity for Michelin’s bicycle tires in 2014.

To provide mountain bike riders with high-performance tires, Michelin has partnered with two bikers who have become global standard-setters: Fabien Barel, three-time world downhill champion, and Pierre Edouard Ferry, free ride champion. These two world-class riders worked closely with Michelin Group engineers for two and a half years to design and develop the new MICHELIN tires.

Created with different characteristics and for different types of use, these two tires integrate Michelin’s leading-edge technologies, known as "Advanced Technology".

"reinforced" architecture

By providing an additional layer of protection that extends from one bead to the other, MICHELIN reinforced technology helps to improve the resistance of the carcass, thereby reducing blowouts due to pinched tubes. The technology is perfectly adapted to enduro riding.
The architecture is tubeless ready.



MICHELIN rubber compounds:
Already available on the MICHELIN Wild Advanced tire line-ups, "GUM X series" is the family of rubber compounds that enables a tire to deliver superior performance in three areas: grip, rider output and tire wear.

"MAGI X series" is the latest Michelin rubber compound innovation for mountain bikes used for enduro riding. These very high performance compounds were developed and used in racing during events in the Enduro World Series. They were specially designed to deliver exceptional grip and traction.