How to Get PR in Australia – Publicity Expert Kate Engler Reveals the Secrets to Getting Media Coverage for Small Business

Using publicity in marketing can potentially extend a business’s message to hundreds and thousands of new ears and eyes. Public relations agencies are able to charge exorbitant fees because they fully comprehend the opportunity that publicity can create, to globally build a brand and grow a business’s profitability. The problem with the steep fees however, is that they’re unrealistic for sole traders and many small business owners, which leaves the benefits of playing the publicity game up to the multinationals.

But according to publicity expert and speaker Kate Engler, getting media coverage for small business can be easily learned by owners and sole traders, once they understand the process and how to utilise the tools available to them. www.freemediafortune.com

Kate Engler has been described in the past as the ‘PR antichrist’ by a senior BRW journalist, for her passion to reveal how to get PR in Australia to as many small businesses as possible. She empowers business owners by showing them how to successfully conduct their own publicity, without the need for a public relations agency. This essentially means business owners save thousands of dollars in PR fees, which they can use to grow their business instead.

“Public relations agencies pedal a myth that a business needs to have media contacts and great relationships with journalists in order to get publicity. But that’s just not true. It’s good to build relationships with journalists, but building those relationships doesn’t have to be the first step you take to learn how to get into the media and begin your publicity journey,” says Kate. www.freemediafortune.com

“The publicity process is simple; it’s not rocket science. Basically, all you need to do is prepare a media release and email it into a journalist. There are a lot of business owners that don’t know that there are far more powerful and creative ways to promote your business outside of advertising.”

Kate’s tailored and specialised one day workshop – Free Media Fortune – shows business owners exactly how to find the hidden story within their organisation, how to prepare and write a successful media release and how to approach the media and pitch confidently to a journalist. www.freemediafortune.com

“A media release’s content will trump a PR agency’s contacts every single day of the week. Even if a someone in the agency is great mates with a journalist, but they pitch a story that’s lame and doesn’t have much ‘newsworthiness’ about it, the story’s not going to be successful. And that’s because the journalist will still need to pitch to an editor, and the editor isn’t going to approve a dud story because it’s their reputation on the line,” says Kate.

Kate helps small business owners understand the formula for how to get into the media by finding a voice to cut through the noise generated by PR agencies. She assists entrepreneurs to understand the powerful role the media can play with branding and revenue, and shows organisations how to draft a media release step by step.

To learn more about how to utilise publicity in marketing and Kate’s one-day event, visit www.freemediafortune.com.
 

About Kate Engler

Appropriately dubbed the “PR antichrist’ for her passion to share vaulted publicity tips with businesses, Kate Engler has revoluntionised the way publicity is harnessed by small to medium organisations, giving them access to thousands of dollars of free media exposure without using the traditional PR agency model.

For many years, Kate was a corporate high-flyer with a hugely successful career as a highly sought after communications and PR specialist. During this time, she worked with internationally recognised brands including World Vision, P&O Cruises, Dilmah Tea, the Make-A-Wish Foundation, Australand, the Starlight Children’s Foundation and BedShed.

Over a decade ago, Kate turned her back on the corporate world to help small and medium sized businesses gain media exposure in print, and on the radio and television. She knows the media world inside out, and uses her knowledge, experience and contacts to help her clients gain sudden and massive media exposure.

Kate now thrives in her role as a public speaker, coach and media mentor, sharing her ‘insider’ knowledge of PR and the media with businesses around Australia and New Zealand.
 

Contact Information

Kate Engler

Director

Kate Engler - Publicity Driven Business Growth

(61) 1800 984 908

admin@thepublicityprincess.com