DK release a cool new PICK ME UP game

DK (http://www.dk.com ) has created a cool new game based on PICK ME UP, the coolest book out this autumn published in October.

CLICK ME UP is an addictive, original and challenging game, released on 22nd September. The game takes the book’s rule-bending, anarchic, ‘shufflepedia’ approach to its information and transforms this style and content into a dynamic online experience. CLICK ME UP is filled with cult illustrations, sharp, memorable graphics, unparalleled playability and mini-games that incorporate elements of PICK ME UP the book.

Can you click me up (http://www.clickmeup.co.uk )? Unlock the secret tasks but watch out for the nerds!

PICK ME UP is inspired by the Internet, styled like a video game, and informed by pop culture. Every page pulses with cool, contemporary graphic design, reflecting the world that kids live in — television, comics and graphic novels, websites and computer games. This ‘Next Gen’ encyclopedia uses its design as the key to encouraging kids to really understand the connections between things in the world around them from a new and fresh perspective. The package is completed with an amazing lenticular cover by eBoy, the cult illustrator’s collective. Pick Me Up is published on 5th October.

Check out spreads from PICK ME UP and more at DK Pick Me Up (http://www.dk.com/pickmeup )

About Dorling Kindersley
Since 1974, Dorling Kindersley has published an extensive range of internationally acclaimed titles for adults and children. As the UK’s market leader in illustrated non-fiction, we pride ourselves on creating books that combine comprehensive information and superb design.

Over the years, as the world’s leading family illustrated publisher, we have inspired and informed readers who find DK books to be educational, distinctive and of consistently high quality. We value this reputation and will continue to create reference titles that are, without question, exceptional.

For more information on the digital campaign and to request review copies of PICK ME UP, contact Antonia Wilkinson on 020 7010 3513, or by email, antonia.wilkinson@uk.dk.com

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