Cultura Colectiva, the Media Upstart Enchanting Millennials and Gen-Z Worldwide, Officially Launches in the US

NEW YORK (Dec. 6, 2017) – Today, Cultura Colectiva, the fastest-growing media brand for millennials and gen z, launches in the United States to bring its signature mix of culturally-driven stories and original reporting to new audiences. The new site is currently live at culturacolectiva.com and https://www.facebook.com/culturacolectivaplus/.

Headquartered in Mexico City and founded in 2013 by Luis Enríquez, Jorge Villar and Adolfo Cano, Cultura Colectiva has spent the last four years amassing an enthusiastic and engaged audience base of 21 million followers while averaging 870 million monthly video views, ranking it amongst the top 5 leading publishers in video engagement. Its staff of writers explore culture through the lenses of film, music, art, design and architecture, photography, film, lifestyle, fashion and technology, with a particular focus on content for millennials and gen z.  

At a time when Latino voices are silenced and talk of walls, deportations and racial inequality divide Americans, Cultura Colectiva employs 100 journalists, psychologists, musicians, political scientists, mathematicians, visual artists and brand collaborators across North America to create and spread content around entertaining topics that unite readers of all genders, races and ethnicities.

In addition, the company’s platform network publishes select work from 1,000 independent content creators to foster talent and provide artists with exposure to enhance and grow their careers. This unique offering derives from the founders’ vision of developing Cultura Colectiva into a digital media company that not only creates entertaining content, but also acts as an incubator for emerging artists.

“The key to our success has been pairing thoughtful, original stories with video, images and headlines that are not intimidating, but are snackable,” remarked Luis Enríquez CEO and founder of Cultura Colectiva. “We buttress that with an intense focus on data and analytics to guide our editorial process. The result is content with a higher engagement than BuzzFeed or Vice.”

Machine Learning Drives Content Creation

Cultura Colectiva appeals to millennials and gen z by using advanced machine learning and big data analysis to predict, generate and distribute relevant content that’s designed specifically for what readers crave. This approach often performs 30 percent better in terms of engagement than the top 50 digital media players in the US, according to the leading competitive benchmarking platform CrowdTangle.

After assessing content on its English language platform, the two pieces of content with the most engagement were a video of a man tattooing his son and a video about a salon that turns your pets into dragons, proving that millennials and gen z are looking for content that goes beyond just politics and breaking news. The first video generated 28, 439, 910 video views and totaled 521,059 reactions, comments and shares. The second video generated 14,811,637 video views and totaled 982,527 reactions, comments and shares, making both pieces some of the most engaged with posts on the web.

In-House Creation Studio for Brand Collaborations  

Since launching, Cultura Colectiva has established itself as an upstart contender in the digital media space. The company has a number of notable brand partners drawn to its uniquely engaged audience including Adidas, Puma, Disney, and HBO.

As part of the US expansion and development of English language content on both the website and Facebook, Cultura Colectiva will have its own production studio and creation lab where brands will be able to co-create original content in tune with the millennial and gen z lifestyle, supported by actual data.

“Cultura Colectiva has a massive and impressive reach,” said Ian Corona, senior digital marketing lead for Diageo Mexico. “But what’s even more striking is how they made something like premium spirits a topic that’s viral and shareable. They’ve mastered the art of appealing to gen z and millennials by delivering content they are genuinely interested in as evidenced by their impressive engagement numbers. It was a clear and easy choice for us to want to partner with Cultura Colectiva.”

To learn more about Cultura Colectiva, please visit https://culturacolectiva.com/en/.

About Cultura Colectiva

Cultura Colectiva is a social, modern and powerful movement that seeks to incorporate art and culture into people’s daily lives through new digital media. The platform has obtained a loyal audience by producing content that highlights all different art forms including painting, photography, literature, music, urban art and architecture. Cultura Colectiva has a number of notable brand partners drawn to its uniquely engaged audience including Adidas, Puma, Disney, HBO. To learn more, visit: culturacolectiva.com and Facebook.com/culturacolectiva.

Contact Information

Kayla Abbassi

Senior Account Executive

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kayla@vscpr.com