Japan’s CCI Adopts People-Based Identity Solution from Drawbridge & Mitsui

Japan’s Cyber Communications Inc. (CCI) has selected the Connected Consumer Graph® from Drawbridge, the leading people-based identity management company, in partnership with Mitsui & Co., Ltd., to strengthen its cross-device advertising product. CCI will make people-based audience data and analytics available through its DMP business.  

The conventional means of serving ads on the internet is to optimize ads for each individual device, based on recognizing advertising identifiers (cookies, IDFAs, GAIDs, etc.) and equating those to consumers. However, as multi-device adoption led by smartphones advances, the demand for using people-based identity data that bridges these separate devices, has increased.

Based on the high-precision probabilistic cross-device matching technology provided by Drawbridge, CCI will not only develop cross-device ad products for publishers within their DMP business, but will also analyze data across all devices from their “Predix®” data exchange to provide new ad products for advertisers and agencies.

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About CCI
CCI was established in 1996, the year digital advertising first started in Japan. Since then, as a Dentsu Group’s digital marketing company CCI has been a pioneer of Japanese digital market offering a wide range of digital marketing services. Today, CCI has business with over 500 leading ad agencies and over 1500 websites, which is the largest scale for the market. CCI also has wide experience in partnering with international leading publishers and advertising platforms to support their execution of business for the Japanese market.

Cyber Communications Inc. Contact
Tada, Furuta, Yokoyama, Data Solution Division
dmp@cci.co.jp

About Drawbridge
Drawbridge is the leading people-based identity management company that enables brands and enterprises to create personalized experiences for their customers. The company uses patented large-scale AI and machine learning technologies to build democratized data solutions that are driving the intersect between mar-tech and other categories with applications including advertising, personalization, content management, product recommendations, authentication, and risk detection. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the CNBC Disruptor 50 list, made Fortune’s list of 50 Companies Leading the AI Revolution, and was listed on the CB Insights AI 100 list of the most promising artificial intelligence companies. For more information visit www.drawbridge.com.

Drawbridge Contact
Mike Murphy, Senior Marketing Manager
mike@drawbridge.com

Contact Information

Mike Murphy

Senior Marketing Manager

Drawbridge

Contact via E-mail