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Returning Favorite, Lita Dirks and Director of Interior Design, Dionne Koehler to Present at International Builders Showcase 2018

Lita Dirks, owner of LD & Co., joins industry experts to discuss hot housing topics.

Denver, CO – WEBWIRE
Lita Dirks, owner of Lita Dirks & Co.
Lita Dirks, owner of Lita Dirks & Co.

The 2018 International Builders Showcase (IBS), held in Las Vegas, NV from January 9-11 is the is the largest annual home builders show in the world, attracting 60,000 visitors from 100 countries. With builders, suppliers, designers and architects from around the world assembling together, IBS offers the most up-to-date and innovative education the industry has to offer. During the show, Lita Dirks will be presenting at two different education sessions.

Double Play: Designs that Appeal to Boomers and Millennials
Presented by: Lita Dirks, Deryl Patterson, Steve Moore & John Rymer
Tuesday, January 9 | 3:30 – 4:30 PM | W311A

Can the same housing product line appeal to two different generations? Boomers and millennials make up the largest demographic in the nation and the industry must be prepared to meet that demand. Four national industry experts will discuss the wants and needs of both demographics by incorporating sensible design features and solutions that still pack a “wow-factor.” The group will demonstrate the similarities and differences by adapting one floorplan to each buyer profile. Going beyond design, they will reveal research on how to reach your target market. For more information on this session, click here.
Fine-Tuning Your 55+ Strategy: Build, Design and Sell to the New Boomer Buyer
Presented by Lita Dirks, Deryl Patterson & Jay Goldberg
Wednesday, January 10 | 10:30 – 11:30 AM | W307C

In recent years, 55+ living has evolved at a rapid pace, so being stagnant is not an option. This information packed session will cover the changing desires of the new boomer buyer. By focusing on updated floor plans and finishes, sales and marketing strategies and thoughtful merchandising approaches, participants will learn how to best target and build for this ever-evolving and profitable market. For more information on this session, click here.

The Designer Is In: Architecture, Land Planning & Interior Design Plan Review
Design Review Expert: Dionne Koehler
Wednesday, January 10 | 2:30 – 4:30 PM | The Drafting Table – W314 Foyer

Participants will have the opportunity to meet privately with a licensed architect, planner or interior designer to review and discuss their plans. One of these experts will spend 30 minutes reviewing housing plans and providing creative ideas to better meet the needs of today’s home buyers. For more information or to reserve a time slot for this plan review session, click here.

To attend these educational seminars, participants must register for a full registration package or a one day pass valid for the day they wish to attend. Seating for these sessions will be on a first-come, first-served basis.

Lita Dirks & Co., a nationally award-winning interior design and model merchandising company, has brought clients superior and cost-effective designs for more than 20 years. Located in Greenwood Village, CO, its highly qualified team has designed model homes, clubhouses, apartments and sales and design centers throughout the country. More information on LD & Co can be found at
For more information on IBS, visit

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