TVguide.co.uk Brings Image Recognition to Banner Ads
TVGuide.co.uk has created a ’drag and shop’ banner to run along side fashion articles, using artificial intelligence TVGuide.co.uk is able to recognise the clothes featured in images and serves up the 6 closest matches from a fashion range of over 11,000.
Continuing our commitment to building better ads for both brands and consumers, we are thrilled to deliver the UK’s first image recognition-enabled banner for Very.co.uk
TVGuide.co.uk uses machine learning to deliver an 83% increase in banner click through rates.
The new ‘Drag and Shop’ banner ad, allows users to buy clothes directly from news articles and went live this week. 6% of all users who see the banner are interacting with it, this is 2x the industry average. Even better is the fact that these clicks & interactions are turning in to sales, with a clicks to conversion rate of 8%.
A survey by TVGuide.co.uk found that 28% of fashion shoppers found inspiration from what they see on TV and in the press, with this information they set out to build technology that could scan what is on a page and show matching items from a product catalogue, this new ad unit was called ‘drag and shop’
How it works!
- The banners are delivered next to article images featuring celebrities wearing amazing outfits.
- If a user likes the clothes on the celebrity, they can simply drag the image in to the banner.
- Using AI powered image recognition technology, we identify the items of clothes in the image and return up to 6 matches from a catalogue of over 11,000 clothes.
- If a user likes the returned items they simply click ‘shop’ to be taken directly to the product page to pick the size they want and add it to their basket.
Here’s a quick video of how it works https://www.youtube.com/watch?v=-OcX5om-PTI&feature=youtu.be
Very.co.uk is the first fashion brand to trial this technology with the first batch of banners running in the news section of TVGuide.co.uk and programmatically on fashion sites.
WebWireID221232
- Contact Information
- Mr Chetan Damani
- Director
- TVGuide.co.uk
- chetan@yo.tv
This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.