2K Sports Unveils Revolutionary 2K Reelmaker for NBA 2K7 on Xbox 360™ Available on Xbox Live® Marketplace

Exclusive Xbox Live Marketplace Feature Enables Fans to Showcase Their Game Highlights from Best Selling* NBA 2K7

NEW YORK, NY - October 17, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today an innovative new feature, 2K Reelmaker, for NBA 2K7 on the Xbox 360™ video game and entertainment system from Microsoft. 2K Reelmaker enables fans to create their own unique video highlight reels from saved replays in NBA 2K7 and share them on Xbox Live®. 2K Reelmaker is available now on the Xbox Live Marketplace for 400 Microsoft Points.

"NBA 2K7 is the best selling* and highest** rated NBA title available for Xbox 360. To enable our fans to show off their gameplay highlights, we created 2K Reelmaker exclusively for Xbox Live" stated Erik Whiteford, VP of Marketing for 2K Sports. "2K Reelmaker is a robust video editing feature that gives our fans the ability to impress their buddies playing NBA 2K7 with self-edited clips of their best replays. 2K Sports has always delivered the most innovative and entertaining sports titles to gamers everywhere and now with Xbox Live, our work can continue even after our games are in the hands of gamers"

The first feature of its type for any online sports title, Xbox Live gamers can utilize saved game replay data from NBA 2K7 for the Xbox 360 and use the powerful video editing tools from 2K Reelmaker to create custom highlight videos viewable on Xbox Live. With 2K Reelmaker, gamers can adjust speed of the replays, add special effects, insert sound samples from the commentary team, and much more. Once edited, this video can then be shared on Xbox Live for all NBA 2K7 players to enjoy, creating a new online sports community experience.

NBA 2K7 is the best selling* and highest rated** NBA title for the Xbox 360™ video game and entertainment system from Microsoft; and the highest rated** NBA title for the Xbox® video game and entertainment system from Microsoft, and for the PlayStation®2 computer entertainment system. NBA 2K7 for the PLAYSTATION®3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com

*According to NPD Funworld September 2006 estimates of U.S. retail video game sales of Xbox 360 NBA titles

**According to GameRankings.com average scores of 2006 basketball simulation video games. About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2006 NBA Properties, Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company’s stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee’s investigation; and the possibility that the Special Committee’s investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company’s ability to file required reports with the U.S. Securities and Exchange Commission ("SEC") on a timely basis, the Company’s conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company’s ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company’s shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company’s Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company’s stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee’s investigation; and the possibility that the Special Committee’s investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company’s ability to file required reports with the U.S. Securities and Exchange Commission ("SEC") on a timely basis, the Company’s conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company’s ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company’s shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company’s Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

Contact Information

James Ankner

Investors & Media Relations

Take-Two Interactive Software, Inc.

Contact via E-mail