Legacy Republic Among the First to Join Google Photos Partner Program to Supercharge Your ‘Then and Now’ and Introduces Relive.AI to Deliver Bespoke Memory Experiences

Legacy Republic announces today that the company is among the first developers to be a part of the Google Photos partner program, and will be one of the first to launch the integration with Google Photos to their customers.

In addition, Legacy Republic is creating Relive.AI, a machine learning-based image-recognition system that uses computer vision models to automatically select a unique set of only the most enduring family moments – no manual selection required.

“Despite the fact that over five trillion photos were taken in the past four years, the photo commerce industry has not responded in kind to this massive shift in customer behavior. Just as fashion was transformed by Stitch Fix, eyewear by Warby, and transportation by ride-sharing, the photo commerce market is long overdue for its own reinvention,” says Brian Knapp, co-founder & CEO of Legacy Republic. "That’s why we are so excited about joining the Google Photos partner program. By allowing consumers to even more easily combine collections of photos old and new, we can finally realize our vision of helping families relive their most treasured memories.”

One distressing challenge of modern life is that we have more evidence of our memories than ever before. Despite this avalanche of digital content, we hardly ever revisit the moments in our camera roll – like that selfie while summer backpacking abroad to the videos of our children’s first steps. At the same time, vintage slides, negatives, prints, and photo albums, along with the rich family legacies encompassed within, remain tucked away on obsolete and at-risk analog formats.

That’s why Legacy Republic is among the first to be joining Google Photos’ partner program to further their shared mission of offering families a single, organized platform for a lifetime of memories. Legacy Republic will be one of the first to launch the integration via the Google Photos Library API to customers later this year as part of the Google Photos’ partner program.

With this offering, vintage memories can be seamlessly migrated into a Google Photos gallery as part of your Memory Makeover, where they’ll be organized, searchable, and shareable in Google Photos. Having more of your memories in Google Photos gives you additional opportunities for the ultimate ’Then and Now’ creation in Google Photos.

Re-Introducing Then and Now

Currently, Google Photos’ ‘Then and Now’ feature pulls up past and present photos of the recurring faces in your photo album, and organizes them side by side for a fun, nostalgic look at how your children, siblings, friends, and more have grown over the years. With Legacy Republic, those using Google Photos can now enjoy photos taken decades before the smartphone era.

Here’s how Legacy Republic works:

Step 1. Start with a Memory Makeover, the easiest way to get your vintage memories modernized. Memory Makeovers are available as convenient mail-in kits for photo prints, slides, negatives, and home movies. In-home services are available for photo albums and scrapbooks in select locations. Legacy Republic will transfer all of your pre-digital memories into an online Family Legacy account.

From there, customers can seamlessly transfer scanned photos from Legacy Republic’s Memory Makeovers to their Google Photos library to use all of Google Photos’ most popular features, such as auto-grouping, searching by places, people, and things, and GIF creation to relive and share their memories.

This new solution was announced today during Google I/O, Google’s annual developer-focused conference. Legacy Republic has already begun testing, with the public customer release planned for later this year.

Step 2. Relive.AI identifies ’Legacy Moments’ for you. Legacy Republic’s unique computer vision engine, Relive.AI, curates your most meaningful images using cues such as human emotion, image objects and framing, landscapes and landmarks, and era. With thousands of photos on your desktop and mobile device, it is nearly impossible to find the most important moments to even begin photo décor and gift creation.

Relive.AI models score memories against a proprietary algorithm to select the perfect moments for creation.​

Step 3. Legacy Republic offers white-glove delivery for a next-generation, personalized photo commerce experience. Our designers use their styling expertise to match your Legacy Moments with unique, curated décor, jewelry, and gifts.

“After working with Legacy Republic, I received the most gorgeous wall canvas of my father from a picture that I never even knew I had!” said Mary G., a customer of Legacy Republic. “I’m thrilled to have this image easily accessible for reliving with my kids – it is the perfect way to connect over treasured memories.”

About Legacy Republic:

Legacy Republic creates photo gifts and home décor, for you. Provide your photo collections (vintage and new), and we select the best moments to match with unique products. You buy what you love. We ‘do it for you’ by combining proprietary computer vision/AI models with expert designers.

The company is serving the approximately 99.5% of consumers who don’t create photo gifts or home décor to relive the trillion plus new photos taken yearly and the billions more vintage photos that sit in their closets.

Legacy Republic’s founding team spun off from YesVideo, Inc. (the world’s leading memory transfer company) in 2017, where it had originated as a direct sales channel.

For more information about Legacy Republic, please visit legacyrepublic.com

Contact Information

Maggie Philbin

Associate Director

VSC for Legacy Republic

maggie@vscconsulting.com