Viva Technology 2018: Spotlight on connected beauty

Exhibiting for a third consecutive year at Viva Technology, the L’Oréal Group will be unveiling a vision of beauty that is both personalized and 100% connected, thanks to the use of artificial intelligence and open innovation.

‘The New Beauty Experience’: 3 aspects of tomorrow’s beauty
The digital transformation is completely disrupting the beauty sector. With ‘The New Beauty Experience,’ L’Oréal will be offering visitors an immersive journey that explores three aspects of their daily lives, harnessing the power of artificial intelligence, connected objects, and augmented reality. 
First is the hair salon of the future. ModiFace, a start-up acquired by the Group in March 2018, will be presenting a prototype of a unique, connected mirror. Based on a program that draws on 220,000 facial images, it simulates the effect of different make-up products and shades of hair color, in synch with the user’s head movements.
As for the retail store of the future, beauty advice and sales are also entering the era of personalization. Consumers will be able to try out a conversational bot, designed in collaboration with the L’Oréal Men Expert brand, and an intelligent mirror that helps people find the right makeup and look, following a partnership with e-commerce retailer, Alibaba.
Innovation is also brought to the home via a peek at the bathroom of the future, with a revamped formula for La Roche-Posay’s Lipikar moisturizing balm. In a joint development with the French start-up Skin Jay, the skincare brand has created capsules of Lipikar that can be installed in a bathroom shower.
Other personalized services and experiences are also waiting to be discovered on the 300m2 stand, such as the latest 3D printers and collaborative robots - shining examples of Industry 4.0 at L’Oréal.

Bringing out the best of innovation in beauty tech
Staying with the theme of co-creating the beauty of tomorrow, a wide range of start-ups will be able to pitch their ideas at Viva Technology – a first for the exhibition. The winner will join a Group program with the Paris-based incubator, Station F, which has been a L’Oréal partner since 2017. “We are very pragmatic and down-to-earth when it comes to judging what a start-up could bring to the beauty industry,” says Lubomira Rochet, Chief Digital Officer at L’Oréal. 
Now it’s over to the candidates to prepare a winning pitch to the Group’s leadership!