Drawbridge Awarded Industry’s Earliest Patent for Identity Resolution

The United States Patent and Trademark Office has awarded Patent 10248968 for “System and Method for Determining Related Digital Identities” to Drawbridge, giving the company the seminal methodology patent for predicting consumer identity across multiple digital identifiers. The patent covers the foundational methodology on which all probabilistic identity graphs are built, including the underlying techniques for collecting digital identity observations, identifying potential digital identity pairings from those observations, calculating association scores, and selecting high-probability digital identity pairs.

The Forrester Research “Now Tech: Identity Resolution, Q3 2018” report says, “the growth of touchpoints and devices, siloed data, and a patchwork of marketing technologies leaves marketers with a fragmented view of the customer. Marketers need to combat this harsh reality by becoming adept at leveraging the data, technology, and processes that comprise identity resolution to address their business objectives"

The report goes on to say that B2C marketers who leverage identity resolution can improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement.

Identity in the age of device proliferation will ultimately be resolved by AI and machine learning, which must include probabilistic approaches. With this patent, the road to identity resolution now runs squarely through Drawbridge.

“As the earliest innovator in this space, our team developed groundbreaking techniques that created the category for probabilistic identity resolution, and this patent validates our position,” said Drawbridge CTO Devin Guan. “Since founding the category, we have kept up the pace of innovation and our currently pending patents continue to demonstrate that leadership.”

Today, the Drawbridge Identity Graph is available via the Drawbridge Identity Platform or on-demand through its RichQuery API service. For more information, visit www.drawbridge.com.

# # #

Resources

• Learn More About Identity Resolution on the Drawbridge Blog
• Learn About Careers at Drawbridge

About Drawbridge
Guided by a focus to connect, unify, and enhance customer data to create a complete view of the people companies do business with, Drawbridge uses large-scale AI and machine learning technology to build scaled, democratized Identity solutions. The company is backed by top VCs and strategic investors, including Sequoia Capital, Kleiner Perkins, and Northgate Capital. Discover why understanding consumers for martech, customer experience, and security applications starts with Drawbridge at www.drawbridge.com.

Contact
Mike Murphy, Director of Marketing
mike@drawbridge.com

Contact Information

Mike Murphy

Director of Marketing

Drawbridge

Contact via E-mail