Atos Origin selected to manage Cineworld’s loyalty scheme

London, 29 November 2006 - Atos Worldline, an Atos Origin Company, has been awarded a three year contract by Cineworld, the UK cinema chain, to manage its frequent visitor scheme – "Unlimited". The scheme allows members to see as many films as they like, any day, any time and at any Cineworld Cinema across the UK, Jersey and Ireland for a monthly subscription fee.

"Unlimited" is the only cinema subscription scheme in the UK and enables our regular cinema goers to indulge their love of film in a cost effective way" said Julia Brown, Head of Marketing at Cineworld. "Through Atos Worldline, we will be able to provide our customers with an innovative, flexible, responsive and easy to use service, which will clearly differentiate us in the UK marketplace and will help us to increase admissions and win new customers"

Atos Worldline was chosen by Cineworld to manage all services related to the Unlimited scheme. They will manage the complete membership subscription scheme from application and direct debit processing through to card delivery and card replacement services as well as running the 7 days per week Cineworld support centre.

Atos Worldline will also develop a web portal that will enable members to register on-line, upload their photo and personal details. A telephone based registration process and an internet payment service for credit and debit card payment registration will also be available.

"We are delighted to be entering into a new relationship with Cineworld and are very confident that our technological developments and business expertise in electronic payment services can be used to Cineworld’s full advantage in the marketplace and to the benefit of their customers. This new business win represents another significant step forward in the development of Atos Worldline’s electronic payment services" said Peter Phillips, Electronic Payments & Card Processing Director, Atos Worldline in the UK.


About Cineworld
The first Cineworld Cinema was launched in 1996 at Stevenage by Cine-UK Limited. Cine-UK Ltd was a privately owned company headed by Steve Wiener, a cinema exhibition expert with experience on both sides of the Atlantic. Over the following years, an additional 34 cinemas were developed making it the fastest growing multiples cinema chain in the country. In October 2004, a leading venture capital company, the Blackstone Group, bought Cine-UK Ltd and later that year, in December 2004, it also acquired the UK and Ireland operations of the French UGC chain of cinemas. The combined group now has 75 cinemas trading under the Cineworld brand in the UK, Jersey and Ireland with over 800 screens. Cineworld cinemas are committed to supporting film diversity ensuring that cinema-goers can see a broad range of films which include The Hollywood majors and independent productions, Bollywood, festival winners, foreign language films and the best of British cinema.

About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues are more than EUR 5.5 billion and it employs over 47,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.

Atos Worldline, an Atos Origin company - Atos Worldline is a major European player in the processing of large-volume electronic exchanges, specialising in electronic payment services, CRM and e-services (internet, voice and mobile services). With the focus on technological innovation, Atos Worldline implements its solutions in processing or integration mode. Atos Worldline has 2,600 employees in Europe and has an annual turnover of €400 million.

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