DSM puts a spotlight on better food, nutrition and health - inspired by people at FI Europe 2019

Royal DSM, a global science-based company active in Nutrition, Health and Sustainable Living, will showcase a series of consumer-driven, food and nutrition solutions at FI Europe 2019. Visitors to the show are invited to explore DSM’s range of science-backed innovations, inspired by the latest consumer insights. DSM’s solutions support brand owners and manufacturers in developing the next-generation of better food and nutrition products for key consumer personas, such as ‘Fitter & Healthier’, ‘Healthy Agers’, ‘Energy Seekers’ and ‘Plant and Veggie Lovers.’

Consumer-driven innovation

Consumer trends and requirements play a defining role in shaping DSM’s customized nutritional solutions. Using insights from more than 25,000 individuals who took part in nutrition-related surveys in 2019, DSM has created new ingredients and product formats that appeal to today’s consumer, and standout on the shelves in a crowded marketplace.

Through its ‘Fitter and Healthier’ concept, DSM experts will put a spotlight on nutritional solutions inspired by elite athletes but addressed to everyday sports enthusiasts looking to fuel their active lifestyles. DSM will also highlight its success in the sports nutrition segment with a glimpse into its strategic partnerships with professional cyclists, Team Sunweb, and Swiss football club FC Basel. Hosting a number of interactive sessions at the booth, one lucky visitor will have the chance to win a professional racing bike used by Team Sunweb.

Other focus areas at the show will include:

• Energy! A top health concern for consumers, DSM will showcase solutions that appeal to energy seekers
• Freshness! On-the-go products are in demand. Food culture solutions from DSM help products stay fresher, longer in a natural way
• Taste! See how DSM can help you achieve great meat-like taste in meatless formats
• Tackling deficiencies! New solutions for lactose-free dairy products can help to make it easier to achieve recommended calcium and protein intakes

A selection of DSM’s ingredients and solutions will also be available to taste at each consumer persona station. Here, visitors can sample new and tasty product formats that do not compromise on nutrition. Furthermore, DSM’s commitment to sustainability will be at the forefront of FI Europe, with the company highlighting solutions that are produced from sustainable ingredients.

To discover brand-new consumer insights, explore targeted nutritional solutions and speak to DSM experts about how to harness the latest nutrition innovations, meet us at booths 6A80 and 6B81 at FI Europe 2019