Firefly Continues Impressive Growth With Expansion to Austin and Las Vegas Media Markets

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the expansion of its operations into two new U.S. markets: Austin and Las Vegas. The move expands its presence to eight of the top media markets in the nation. 

Firefly’s move into Las Vegas -- the entertainment capital of the world -- and Austin -- the live music capital of the world -- launches  the company into new markets known for world class events, including South by Southwest (SXSW) in Austin and the Consumer Electronics Show (CES) in Las Vegas. The move enables Firefly to help its brand clients more easily reach their target audiences where they live, work and play using advanced out-of-home (OOH) capabilities.

The move signals Firefly’s successful growth into the next generation of measurable, digital OOH advertising, leveraging data to deliver highly effective media campaigns using geo-targeted technology. A recent campaign for Segment, a customer data infrastructure company, showed a 142% average lift in brand awareness across New York and San Francisco markets. The screens deliver dynamic, hyper-relevant campaigns based on driver routes, demographics, traffic patterns, time-of-day, and real-time weather conditions. 

Recently celebrated as one of TIME Magazine’s Best Inventions of 2019, Firefly has been steadily growing its business with top advertisers, such as  PUMA, HotelTonight, Brex, Caviar, DoorDash and more. The company gives back to the local community by dedicating at least 10% of ad space to community organizations, nonprofits, and social causes through Firefly’s City Partners program, and has paid more than $3 million to its driver-partners to date. 

Advertisers and drivers interested in learning more about Firefly should visit Fireflyon.com.

About Firefly

Firefly is the street-level digital media network that connects audiences with dynamic media on taxis and rideshare vehicles. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. Firefly provides an additional revenue stream to maximize drive time and empowers brands to efficiently engage consumers across our nation’s busiest cities, including San Francisco, Los Angeles, New York City, Dallas, Chicago, Miami, Austin, and Las Vegas.

Founded by Kaan Gunay (CEO) and Onur Kardesler (CTO), Firefly is headquartered in San Francisco, with offices in New York City, Los Angeles, Chicago, Dallas and Istanbul. To learn more: visit Fireflyon.com.

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Contact Information

Kathryn Ryan

PR Representative

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