Wells Fargo Advisors Reduces Automated Investing Minimums and Fees

Wells Fargo Advisors announced reduced minimums and fees on the Intuitive Investor^® automated platform. Investors now can access the digitally automated platform with a minimum $5,000 investment, managed at a 0.35% annual advisory fee. In addition, existing Wells Fargo customers will receive a further discounted price of 0.30% annual advisory fee when their Intuitive Investor brokerage accounts are linked to Wells Fargo Bank’s Portfolio by Wells Fargo^®, a Wells Fargo checking relationship program with premium benefits.

Launched in 2017, Intuitive Investor offers investors an automated investing platform with access to a financial advisor. After determining their risk tolerance and time horizon, investors are placed in one of nine portfolios and receive monitoring and automated rebalancing. The underlying portfolio strategies are designed by Wells Fargo Investment Institute, the company’s investment strategy and research arm. Upon initial launch, the minimum investment was $10,000 with a 0.50% advisory fee. Today’s change is to help emerging affluent clients start on their investment journey earlier.

Joe Nadreau, head of Independent Brokerage and Platform Services at Wells Fargo Advisors, said, “Intuitive Investor empowers clients to affordably implement tailored investment portfolios aligned to their personal investment goals. As digital and automated investing services evolve, we continue to enhance our platforms to attract the next generation of investors and compete with our peers. We know our clients enjoy having access to financial advisors and ongoing account monitoring and rebalancing of their portfolios.”

Intuitive Investor offers various account types including individual, joint, trust, and custodial accounts in addition to Roth, traditional, SEP and inherited individual retirement accounts.

Enhancing the digital experience
Wells Fargo Advisors continues to enhance the digital and automated client experience. In addition to Intuitive Investor, Wells Fargo Advisors offers WellsTrade^®, a digital self-directed trading platform. WellsTrade enables investors to obtain real-time quotes, screen investments and review interactive charting and research from Wells Fargo Investment Institute as they buy and sell online. Clients can trade stocks, exchange-traded funds (ETFs), mutual funds and options. 

In December 2019, Wells Fargo Advisors announced $0 trades on the WellsTrade self-directed trading platform for stocks and exchange traded funds. For additional digital and automated investing information, please visit:

• Intuitive Investor, www.wellsfargoadvisors.com/intuitive
• WellsTrade, www.wellsfargoadvisors.com/wellstrade

Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly-owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.

All investing involves risk, including the possible loss of principal. Advisory programs are not designed for excessively traded or inactive accounts and are not suitable for all investors. We need to review your investment objectives, risk tolerance and liquidity needs before we introduce suitable managers/investment programs to you. Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services.

About Wells Fargo Advisors
With $1.7 trillion in client assets as of December 31, 2019, Wells Fargo Advisors provides investment advice and guidance to clients through 13,512 full-service financial advisors and referrals from 5,471 licensed bankers. This vast network of advisors, one of the nation’s largest, serves investors through locations in all 50 states and the District of Columbia. Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company. All data includes Wells Fargo Clearing Services, LLC and Wells Fargo Advisors Financial Network, LLC, as of December 31, 2019. WellsTrade brokerage accounts and Intuitive Investor accounts are offered through Wells Fargo Clearing Services. www.wellsfargoadvisors.com

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,400 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 32 countries and territories to support customers who conduct business in the global economy. With approximately 260,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 29 on Fortune’s 2019 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.