Hyundai extends partnership with the Van Gogh Museum

Car manufacturer Hyundai has extended its partnership with the Van Gogh Museum for at least two years. Hyundai became a partner of the Van Gogh Museum in 2016, and has now committed to involvement with the museum until 2022 at the earliest.

Emilie Gordenker and Adriaan Dönszelmann, Directors of the Van Gogh Museum: ‘We are delighted and honoured that Hyundai has agreed to extend its involvement with our museum, especially now. Art and culture offer comfort and inspiration, also in these challenging times. The partnership builds on our shared passion for the work and life of Vincent van Gogh, and Hyundai’s contribution will enable us to make our museum more accessible. For everyone currently using digital means to get to know Van Gogh better, and for the visitors to Museumplein in Amsterdam, whom we hope to welcome back soon’.

If the situation permits it – in light of the current coronavirus outbreak – the Van Gogh Museum will collaborate with Hyundai to organise the Hyundai Mobility Day on 26 October. This special day will be focused on accessibility, a core value of both organisations.

The museum will work together with Hyundai to develop educational activities for various target groups centred on this theme. In addition to these activities, Hyundai’s support will facilitate the Korean translation of the multimedia guide and the museum guide.

Hyundai previously made various models of the Hyundai IONIQ and the KONA Electric available to the Van Gogh Museum. These cars were ‘wrapped’ in Vincent van Gogh’s iconic masterpieces, and one of the cars followed in Van Gogh’s footsteps as it travelled – fully electrically – to Paris as part of Van Gogh on the Road.

Now that the partnership is being extended, Hyundai are once again making two models available to the museum: the latest, fully electric IONIQ Electric and KONA Electric, wrapped in Van Gogh’s iconic works Almond Blossom and Sunflowers.