Firefly to Offer Free In-Car Protective Film to Rideshare Drivers to Reduce COVID-19 Risk

Firefly today announced that it will be offering an in-car plastic protective sheet-film to its rideshare driver-partners at no cost to help reduce their risk of exposure to COVID-19. The initiative will be rolled out to drivers on the Firefly platform beginning with San Francisco. 

As COVID-19 has spread, the rideshare economy has taken a significant hit. Rideshare drivers depend on rides for their livelihood, but proximity to passengers puts them at higher risk of infection, making access to protective equipment all the more important. 

Firefly works directly with independent rideshare drivers, installing its proprietary displays atop their vehicles and serving geo-targeted, programmable out-of-home advertising on the screens. Firefly’s smart screens concurrently boost income for driver-partners in cities across the country, who can achieve up to an additional 15 percent more per month in supplemental income.

With this initiative, Firefly seeks to make available additional protection to its driver-partners as shelter-in-place and stay-at-home orders are relaxed in their cities. The temporary plastic protective film, installed inside the vehicle between the front and rear seats, can help reduce the risk of COVID-19 transmission for both driver and passenger. 

“Protective equipment for drivers can meaningfully reduce the current risk of transmission when transporting passengers,” explained Kaan Gunay, CEO and co-founder of Firefly. “This is a small step we hope can help our driver-partners stay safe when they are on the road.”

Firefly is also using its street-level digital media network to support public health. As part of its City Partners Program, the company has been running pro bono coronavirus safety messaging on its platform  in all cities where it operates. This includes participating in the out of home advertising industry’s efforts with federal agencies to amplify the Ad Council’s COVID-19 public awareness campaign.

Recognized for its work with such brands as Puma, Brex and HotelTonight, and named a winner of TIME’s Best Inventions of 2019, Firefly powers the next generation of advertising technology inspired by the value of community-centric effort. 

Advertisers and drivers interested in learning more about Firefly should visit Fireflyon.com.

About Firefly

Firefly is the street-level digital media network that connects audiences with dynamic media on taxis and rideshare vehicles. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. Firefly provides an additional revenue stream to maximize drive time and empowers brands to efficiently engage consumers across our nation’s busiest cities, including San Francisco, Los Angeles, New York City, Dallas, Chicago, Miami, and Austin.

Founded by Kaan Gunay (CEO) and Onur Kardesler (CTO), Firefly is headquartered in San Francisco, with offices in New York City, Los Angeles, Chicago, Dallas and Istanbul. To learn more: visit fireflyon.com.

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