Latest Enhancements to Calix Revenue EDGE Increase Revenue Potential for Service Provider Marketers

Calix, Inc. (NYSE: CALX) today announced the quarterly release of enhancements to the Revenue EDGE solution, which enables communication service providers (CSPs) to deliver the ultimate experience to broadband subscribers. The enhancements impact Calix Marketing Cloud, EDGE Enablement, and the BLAST ultimate Wi-Fi experience—all components of the Revenue EDGE—and allow CSP marketing teams to quickly customize, launch, and scale targeted marketing campaigns, as well as increase campaign take rates and drive revenue.

These latest updates to Calix Marketing Cloud help marketers increase adoption of ProtectIQ™, which safeguards home networks from security threats. (According to IT security company BitSight, 45 percent of home networks contain some form of malware that negatively impacts network performance.) To give CSPs better visibility into these security concerns, Calix has upgraded the reporting capabilities within Calix Marketing Cloud to integrate insights from ProtectIQ. This new lens offers a view of data related to home-network threats that have been neutralized for subscribers. Marketing teams can leverage these data points in campaigns to demonstrate the value of ProtectIQ to existing subscribers and increase adoption for prospective subscribers.

The updates to Calix EDGE Enablement introduce a new electronic content builder (ECB) that enables CSPs to customize marketing collateral online with a few simple clicks. The ECB gives CSPs of any size increased agility to respond to rapidly evolving subscriber needs. Marketers can first use Calix Marketing Cloud to mine insights, then use the ECB to swiftly create, launch, and scale branded marketing campaigns to maximize resources and drive improved ROI—all while keeping their own brand front and center.

“The Revenue EDGE helps us stay flexible as subscriber needs evolve,” said Tyler Rasmussen, marketing manager for Utah-based Strata Networks. “We can deliver services with agility and fulfill the promise of ultimate Wi-Fi, and the latest ProtectIQ insights allow us to clearly prove the value we provide to subscribers every day. The enhancements to the new content customization portal will allow us to further maximize our resources to deliver personalized marketing messages and reinforce our brand.”

Combined, these enhancements deliver multiple benefits to CSP marketing teams:

• Increase Campaign Take Rates and ARPU: New insights from ProtectIQ give CSPs increased visibility into the impact of their security offerings and provide campaign materials that demonstrate value and grow ARPU by as much as 31 percent
• Reduce Costs and Time-to-Market: Market activation saves time and money for teams developing go-to-market campaigns and promotions, resulting in improved ROI and massive reductions in time to market
• Reinforce their Brand: The ECB enables immediate customization to align with CSP brand guidelines to ensure their brand remains top-of-mind

In addition to the updated Calix Marketing Cloud platform and the EDGE Enablement capabilities, CSPs of all sizes can leverage the BLAST Ultimate Wi-Fi Experience brand. Communication service providers can align their own branding with the BLAST look and feel to create a comprehensive campaign that communicates a subscriber experience built on industry-best, Wi-Fi 6 connectivity but keeps the CSP front and center with the subscriber.

“Our mission is to enable our customers to quickly and cost effectively bring the ultimate subscriber experience to market while showcasing their brand,” said Matt Collins, chief marketing officer for Calix. “That’s why we continuously update Calix Marketing Cloud and our market activation assets to ensure CSP marketing teams can easily deliver messages that will resonate with subscribers. Our team of experts has developed a complete marketing engine CSPs can deploy to remain agile and harness the revenue potential in their markets.”

To learn more about Calix solutions for service provider marketing teams, register for our August 26 webinar, “It’s Time to Reset: Using Data to Align to Your Subscribers’ Evolving Needs.”

About Calix

Calix, Inc. (NYSE: CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart, connected home and business into new revenue streams.

This press release may contain forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.