BrfHub Expands International Performance in Partnership with Ibi-Tech

BRF, one of the largest food companies in the world, has expanded its connection with the open innovation ecosystem at the international level by formalizing a partnership with the Israeli company Ibi-Tech. With that, BRF, through thebrfHub, has a direct connection with the entrepreneurial environment of Israel, considered one of the main centers of technological innovation in the world.

BrfHub has existed since 2016 and is BRF’s relationship program with the open innovation ecosystem in Brazil and abroad, with the aim of stimulating partnerships that create intelligence and agility in the generation of new business and competitive solutions for the Company. Israel is considered a global reference in disruptive technology companies for sectors such as food (foodtechs) and related to agribusiness (agtechs).

The partnership will enable, for example, the Company’s access to solutions, products, technologies and methodologies developed by Israeli startups, fostering eventual commercial negotiations.

“BRF has an important role in feeding Brazil and the world, and the partnership with Ibi-Tech should contribute to the purpose of brfHUB in being the connection point between the world of food and innovation agents, connecting our company with entrepreneurs and researchers on a global level ”, says Sergio Pinto, BRF’s Innovation Director.

About BRF

The world’s largest global chicken exporter, BRF has iconic brands such as Sadia, Perdigão and Qualy. Its purpose is to offer quality food that is increasingly tasty and practical, to people all over the world, through the sustainable management of a long, complex and living chain, which provides better life for everyone, from the farm to the table. Based on fundamental safety, quality and integrity commitments, the Company bases its strategy on a long-term vision and aims to generate value for the communities in which it operates, its employees and members, shareholders and society.