Bang & Olufsen Taps Threat Hunting Firm BrandShield to Take Down Hundreds of IP Infringing Listings Every Month

BrandShield (LSE: BRSD), an Israeli online threat hunting company specialized in monitoring, detecting, and removing online threats, and luxury audio brand, Bang & Olufsen (CPH: BO) today announced impactful results from a recent partnership, where thousands of counterfeit listings and brand infringements have been removed with an unrivaled success rate. 

“We chose BrandShield because of its exceptional product offering, but what really sold us was their legal competence, combined with their deep commercial understanding of how our business works, and we have been impressed by the results.” said Morten R. Serup, Bang & Olufsen’s Brand Protection Officer. “With BrandShield on board, we knew we could manage brand protection risks before they caused irreparable damage”.

As a highly respected international brand that operates in 70 markets, Bang & Olufsen (B&O) established a brand protection division in early 2020 to combat increasing online threats from trademark misuse, counterfeit offerings, and other brand infringements. The audio leader quickly realized a comprehensive solution was needed to analyze, detect, and take down counterfeit sales, impersonation and fraud with better enforcement capabilities to protect the brand, minimize risk exposure and maintain customer loyalty.

BrandShield immediately leveraged its industry leading AI and ML platform to automate the tracking of all risks across platforms, covering counterfeit products, trademark infringements and copyright infringements across rogue websites, social media platforms, and e-commerce marketplaces where risks were abundant. The holistic approach eliminated threats with a 98% successful take down rate and 90% of sites were taken down automatically, which saved the company valuable time and resources. 

“When a company’s most important asset is its brand, it’s vital to implement real-time threat hunting solutions that address the accuracy and velocity that online businesses require,” said Yoav Keren, CEO of BrandShield. “We’re thrilled to partner with leading companies like B&O to ensure their brand is protected online and safeguarding their customers and employees both now and well into the future.” 

To learn more about BrandShield, please visit the company website at BrandShield.com.

About BrandShield

BrandShield is a leading cybersecurity company founded in Israel by cybersecurity experts that protects the world’s largest brands and consumers from phishing attacks, online fraud, impersonation, counterfeits and other online threats posed by dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi’s, New Balance, Swisscom, and the Pharmaceutical Security Institute. BrandShield is listed on the London Stock Exchange AIM under ticker symbol BRSD. 

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. 

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

Contact Information

Eric Gonzalez

VP

VSC on behalf of BrandShield

Brandshield@vsc.co