How CGI Communications CEO Has Impacted Digital Marketing

During the last few years, the digital marketing scene has been progressing at an intense rate. Digital ad spending is predicted to reach $526.17 billion in 2024. The industry is constantly evolving, and professionals have to find effective ways that will mark their scene presence.

The importance of digital marketing cannot be overstated. As a result, businesses are willing to adopt a successful marketing strategy that will increase their KPIs (Key Performance Indicators) and help them become an industry leader.

Unfortunately, only a fifth of businesses are satisfied with their conversion rates. The disappointing truth is that the majority of marketers simply don’t know how to build an effective digital marketing strategy.

This especially concerns the businesses that were established long before social media platforms were even a thing.

Newly emerging companies consider digital marketing starting from day one, while the old schoolers have to adapt and fully change their strategies and concepts. Only some manage to succeed.

Such latest digital trends as artificial intelligence, visual search, and influencer marketing are not available to every business. So, the best choice is to focus on one of the most important trends in the industry that is here to stay.

And that is video marketing.

Since 2016, the number of companies that use videos as a marketing tool has skyrocketed from 61% to 86%. However, 85% of people still want to see more video content from businesses.

Video clips are a universal language that can help boost user engagement and other vital metrics. Companies create videos for their official websites and different social media platforms.  

Nowadays, if a company is not present in the digital world, people consider it less trustworthy. Carefully curated videos, among other things, increase brand credibility.

The CEO of CGI Communications CEO, Bob Bartosiewicz, believes that not only businesses but also whole communities can benefit from creative video programs. In fact, this innovative leader managed to change the industry’s digital marketing scene completely.

Back in 1989, the company started creating vibrant ‘personality maps’ for cities across the United States. Later on, illustrated posters turned into awe-inspiring light post street banners that upgraded ordinary street poles.

But the CGI Communications CEO didn’t stop there. Bob Bartosiewicz was one of the few who managed to quickly adapt to the rapidly changing marketing scene. As a result, the company took the digital space by storm.

Today, a separate division produces thousands of beautiful cost-free videos for municipalities. The company now has the opportunity to tell unique stories through online video content.

Then, the CGI Communications CEO and the team came up with…

• aerial footage and drones that took the quality of the videos to the next level;

• a network with the largest library of informational community videos in the country; 

• a new division to help the clients with their online reputation and SEO.

Bob Bartosiewicz and employees have big plans for CGI Communications Rochester, NY. And it’s safe to say that the company will continue not only being part of the digital marketing scene but also changing it.

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Eli Green

Digital Marketing Manager

Good Guy News

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