As Home Renovations and Improvement Projects Boom, Kitchen Stuff Plus Taps Zipline to Upgrade its In-Store Operations

Zipline, the operations platform that powers retail’s most complex work, announced today that Kitchen Stuff Plus, a Canadian retailer in housewares and home decor, has implemented the retail ops platform to distribute accurate communication information to its fleet of stores, help employees engage more efficiently and bring joy into its workplace culture.  

Recent reports show COVID has been a boon for homeowners looking to remodel and start new projects that would help them enjoy their homes more. As more people sought out cookware, bakeware, small appliances, gadgets and storage, and organization, Kitchen Stuff Plus doubled down on internal communications to ensure its end customers received the highest quality experience. 

Zipline helped the company improve its day-to-day operations by ensuring employees instantaneously received the information needed to be successful and provide a positive in-store and online shopping experience. In doing so, Kitchen Stuff Plus created more engaging on-brand communications that fine-tuned back-end operations, reducing the cost, time, and stress associated with duplicating tasks.

“Zipline felt like a great fit for us from the start. Not only did their communications philosophy align with ours, but implementation was straightforward. We hit the ground running and almost immediately saw drastic improvements in our flow of information and productivity,” said Samantha Smeaton, Vice President of Sales and Marketing at Kitchen Stuff Plus. “We’ve just scratched the surface of the value of this platform and plan to leverage it to help us reach business growth goals and onboard new employees as we move forward in 2021.”

After implementing Zipline, the company employees ditched the clipboards, emails, and extraneous phone calls for a centralized system that created more connections between its employees and the brand. Zipline has increased Kitchen Stuff Plus employee engagement and retail processes in the following ways: 

• Streamlined organization. With each region impacted differently by COVID-19 regulations, the platform enabled the Kitchen Stuff Plus team to target the right information to the right store and ensure communications were read and actioned. 
• Improved employee engagement. With health and safety compliance being a top priority, the retailer leveraged Zipline’s assessment and surveys to allow the brand to manage its required active screenings before employees came to work. 
• Enhanced messaging. Its platform enabled Kitchen Stuff Plus to create more engaging and efficient communication processes that changed its messaging from dry and bland to friendly and approachable. 
• Solidified communication. The communications platform has been instrumental in streamlining information to stores and allowing the fleet to feel more connected to the brand by providing context around what they’re being asked to do. 

“All around us, society is transitioning into the digital age to improve our daily tasks and work more efficiently; retail operations are no different,” said Melissa Wong, CEO and Co-founder of Zipline. “It’s been amazing to watch this company transform the way they operate and leverage the advantages of digital communications through our platform.”

To learn more, please visit getzipline.com. 

About Zipline:
Zipline is the leading communication and in-store execution platform for retailers. Built with the complexities of retail in mind, Zipline helps HQ streamline and coordinate communications with the field in a way that makes store teams happier and more productive. The company received a Net Promoter Score of 78, was recently named a Modern Retail Awards finalist for its use of technology in retail, is Great Place to Work-Certified for its employee engagement, culture, and healthy work-life balance, and received honorable mention in the Software category of Fast Company’s accredited annual list of World Changing Ideas for 2021. 

About Kitchen Stuff Plus:
Kitchen Stuff Plus is a leading Canadian retailer in housewares and home decor. Our concept is simple - buy direct and pass the savings onto our customers. We’re obsessed with finding modern, unique solutions that truly help make everyday life easier and better. With our incredible savings, superior selection and exceptional service, we’ve been voted one of the GTA’s best places to shop again and again. We are very proud of the fact that most of our awards have been honoring our great staff and customer service. In return, we’re proud to have loyal, enthusiastic customers who keep coming back and we love welcoming new people to our in-store and online experience.
 

Contact Information

Maggie Philbin

PR for Zipline

VSC for Zipline

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