HBO Max and Little Cinema partner to release augmented reality activation In celebration of the “Finding Magic Mike” series premiere

To celebrate the launch of “Finding Magic Mike” premiering December 16th, HBO Max has tapped award-winning creative studio and digital agency, Little Cinema, to concept and create the Finding Magic Mike AR Experience, a web-based augmented reality activation that lets fans get in on the “Magic Mike Live” action from virtually anywhere!

Available today via www.findingmagicmike-ar.com, the AR experience brings Magic Mike’s steamy dance moves and rock-hard abs off the screen and into fans’ homes using first-of-its-kind creative and advanced technologies, virtually dropping anyone into their own personal “Magic Mike Live” performance. Featuring real life contestants from the show, users can choose which dancer’s spectacular routine they’d like to enjoy up close and personal. Fans can even make it rain with Magic Mike’s signature pink neon dollars or raise a glass of champagne to toast the show-stopping performance. With astonishingly life-like features, fans will feel transported to a “Magic Mike Live’’ show in Vegas all from the comfort of their own home. Recording and sharing capabilities are enabled directly from the website to produce a private keepsake or share with friends.

Utilizing a selection of the show’s assets, Little Cinema collaborated closely with HBO Max to capture all new volumetric footage of the show’s contestants for the most authentic representation of their iconic moves and characteristics.

To bring the magic to life, Little Cinema created and designed the overall concept and interactive engagement moments and partnered with creative studio POWSTER to build. The team integrated the web-based augmented reality (WebAR) technology from 8th Wall and turned the volumetric dance footage into the highest quality holograms, adding interactive features fans can engage with in their living rooms!

“Augmented reality is an exciting and innovative way to bring our world-class programming into fans’ homes,” said JP Mallo, VP of Originals Marketing at HBO Max. “‘Finding Magic Mike’ is a fun and charismatic show, so we saw it as the perfect opportunity to first utilize this AR technology and creative with Little Cinema. We feel we’ve hit the nail on the head with this one and we can’t wait to see how fans react.”

“Finding Magic Mike is the perfect opportunity to take the themes and heart of a series and reach fans through an interactive and dynamic AR experience,” said Chris Schuett, COO of Little Cinema. “HBO Max saw our vision and allowed us the access to show talent, choreography, and key assets that make this truly special, and will put you and your friends in the front row at the show. AR allows us to tell a story that is unique to Finding Magic Mike, and with the tools available via 8th Wall and the team at POWSTER, we feel we did just that. ”

“Finding Magic Mike,” is an exhilarating and sexy series that will transform a group of men into real-life Magic Mikes. Ten regular guys who have “lost their magic” are put through the paces of a Magic Mike Live bootcamp, baring their souls - and more - as they learn to perform sexy and daring dance routines with one being crowned the real Magic Mike. The winner will pocket a cash prize.

The Finding Magic Mike AR Experience is available today via www.findingmagicmike-ar.com. Fans are encouraged to share their special dance on social using #FindingMagicMike. For press materials including images and screen captures of the activation, click here.

FINDING MAGIC MIKE premieres on HBO Max December 16th.

ABOUT HBO Max

HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean this summer, followed by its first European launches in the Nordics and Spain this fall. It has been announced that HBO Max will continue its European expansion for a global reach of 67 countries in 2022.

ABOUT Little Cinema

Little Cinema is an award-winning creative agency and digital studio specializing in the reimagination of cinema and entertainment. We fuse film, performance, storytelling, and creative technology into immersive experiences that defy categorization. Our agency handles end-to-end creative, design, web development, content creation, and production for our clients to create experiences that audiences love and share. www.littlecinema.net and follow us on Instagram, Facebook, LinkedIn, Twitter.

ABOUT Powster

POWSTER, part of Vista Group International (NZX & ASX: VGL), is an award-winning interactive creative studio and production company for over 150 movie distributors including all five major studios, streamers, broadcasters, brands and various major music labels globally. POWSTER’s platform enables over eight million consumers a week to discover cinema showtimes on official movie websites. POWSTER develops creative and engaging content such as music videos, websites, interactive experiences, and more. POWSTER has headquarters in both Los Angeles and London. To learn more, visit us at http://www.powster.com and follow us on LinkedIn, Facebook and Twitter.

ABOUT 8th Wall

8th Wall is an award-winning computer vision software company that makes it possible to build interactive, immersive content that can be experienced on any device—no app required. With the world’s largest augmented reality platform, 8th Wall supports billions of devices globally and has been used by developers, agencies and creative studios to create AR activations for brands across industry verticals including retail, food and beverage, travel and tourism, automotive, fashion, sports and entertainment. Learn more about 8th Wall at www.8thwall.com.