The Dodo Announces First Ever Expansive Retail Collaboration

The Dodo, the #1 global digital publisher for pet and animal content, announced a first-of-its-kind collaboration with Walmart’s pets category – The Dodo’s first ever with a major retailer – spanning pet products as well as a Walmart Pet Lovers box and insurance offerings, covering pets and their families at every step of their lives together.

Marking the pet brand’s first-ever product collection, The Dodo will bring Walmart shoppers nearly 30 products for dogs in categories including grooming, feeding, apparel, toys, and accessories, all thoughtfully designed to prioritize the dog’s overall well-being and now available in more than 1,600 Walmart stores and on Walmart.com. Pet parents will also have access to Walmart Pet Lovers’ Box boxes, featuring dog apparel, treats, toys, and more, and Walmart Insurance Services will also offer Fetch by The Dodo pet insurance, The Dodo’s pet insurance and wellness brand dedicated to helping pets live their very best lives.

By combining The Dodo’s love for animals and its expertise on what pets love most, the publisher and Walmart co-created a collection of quality pet products that are innovative, long-lasting and aimed at celebrating and deepening the bond between pets and their parents.

Product Collection

Beginning September 6th, pet parents can shop for Dodo-themed products including a step-in harness made for comfort, an all-in-one dog grooming kit including multipurpose wipes and no rinse bath foam, a Bamboo Double Diner Bowl made to slow down speed-eaters, and a Dodo Bird Treat Dispenser that doubles as a puzzle for dogs to explore, chew and unlock treats from. The editors at The Dodo hand-picked and tested each item with their own pets to develop products that are colorful, durable, and provide a value-priced offering that fulfills Walmart’s mission to help pet owners save money and live better.

“As pets have increasingly become a cherished member of the family, The Dodo has created a community built on a shared commitment to being the best pet parent possible,” said YuJung Kim, Group Publisher at The Dodo. “There is no better retailer than Walmart to bring to life our obsession with our pets through high quality products and services that we as pet parents can stand behind.”

Monthly Box

Walmart Pet Lovers’ Box with The Dodo will also be available exclusively to Walmart shoppers this holiday season, featuring treats, toys, Dodo-branded dog apparel, and more. Pet parents can sign up for the monthly boxes this September at Walmart.com.

“Pets have always been and will continue to be a priority for families and Walmart customers, so we are constantly innovating and working with leading brands to develop products and bring the most sought-after items to retail,” said Melody Richard, Vice President, Pets, Walmart U.S. “The Dodo has a large, loyal fan base and we are excited to welcome them into the Walmart pet family.”

Pet Insurance

In addition to The Dodo’s collaboration with Walmart, Walmart Insurance Services will also offer Fetch by The Dodo pet insurance. Fetch insurance provides a wide array of benefits, including coverage on prescription medications & supplements, emergency vet visits, injuries, sick visits fees, specialists, breed-specific issues, physical therapy, surgeries, X-rays, laboratory tests, gum disease, coverage for every tooth, acupuncture & chiropractic care and so much more. Fetch offers policyholders flexibility and convenience.

The Dodo has built a massive community of engaged families, pet owners, and animal lovers, reaching a loyal and diverse audience of 60 million users monthly, and over 115M followers across social media platforms including TikTok, YouTube, and Instagram. The Dodo is the #1 global digital brand for pet parents.

This unique collaboration for The Dodo brings the trusted and beloved brand into pet families’ homes in a new way, with the quality and value shoppers expect from Walmart. The digital publisher is committed to setting the gold standard for a 21st century media brand by continuing to expand its reach and diversify its presence.

About The Dodo:

The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, September 2021]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.

About Fetch by The Dodo

Fetch by The Dodo provides comprehensive pet insurance coverage with highly personalized content to help pet parents stay steps ahead of their pet’s health and help them live happier, healthier, and longer lives. It is the only pet insurance trusted by The Dodo, the #1 most-viewed and most-engaged animal brand in the world with a global audience of 100 million social followers. Fetch insurance policies are administered by Fetch Insurance Services, LLC (d/b/a Fetch by The Dodo, Fetch by The Dodo, LLC in Michigan & New Mexico, and Fetch by The Dodo Insurance Services, LLC in California) and underwritten by XL Specialty Insurance Company, a Delaware Corporation, or AXIS Insurance Company, an Illinois Corporation, in the U.S. and AXIS Reinsurance Company (Canadian Branch) in Canada. Fetch is a Warburg Pincus portfolio company.