The Holidays Always Find a Way: Coca-Cola Caravan Embarks on 25th Anniversary Tour in U.S. and Canada

Coca-Cola is ushering in the holidays in the U.S. and Canada with a “Real Magic”-inspired campaign, “The Holidays Always Find a Way” which celebrates the unstoppable force of the season in bringing people together. 

This year’s holiday campaign is a multi-channel program featuring a series of distinct brand experiences anchored by the 25th edition of the Coca-Cola Caravan, which will spread holiday cheer to 33 cities across the United States and Canada between Nov. 16 and Dec. 18.

Since lighting up the small screen in a TV ad in the mid-1990s, the Coca-Cola Caravan has signaled the start of the festive season for nearly three decades. This year, Santa is trading in his sleigh for Coca-Cola’s biggest Caravan yet—spreading holiday joy to communities and local organizations over shared experiences and moments of magic. 

The Coca-Cola Holiday Hub digital experience will include holiday mixing and food content; an interactive map of the Coca-Cola Caravan route; a one-of-a-kind Augmented Reality (AR) experience with Santa; Coke Store and Coca-Cola Freestyle promotions and more.  New elements and experiences for consumers will roll out throughout the holiday season on the Coca-Cola Holiday Hub. 

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https://www.youtube.com/watch?v=puEdpdG5ymY