How Well-Established Enterprises Can Achieve Innovation Without Disruption

Before any innovation initiative starts, there are questions (and usually lots of them). What is innovation and, more importantly, what does it mean for your organization? What fears or misperceptions hold innovation back? If you haven’t yet, check out this blog before reading this follow-up piece.

Decades ago, Netflix mailed DVDs to homes and a copy of the Yellow Pages was next to every landline phone. Today, Netflix is a streaming juggernaut producing award-winning content and the Yellow Pages’ website, Yell.com, is one of the world’s largest online directories used by millions of businesses. 

How did these well-established brands simultaneously run and reinvent? Their stories prove that innovation without disruption is possible. Here’s what we can learn from their successes… 

Read more on CIO.com

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