New Balance Releases the 2023 Global ‘We Got Now’ Campaign

Today, New Balance unveiled the latest installment of its global ‘We Got Now’ campaign. The 15-second spot features two-time MLB All-Star and 2021 American League MVP Shohei Ohtani, the newest member of the New Balance family, appearing for the first time in New Balance’s global brand campaign.

The video is the first in a series of campaign spots that will launch over the course of 2023 and feature New Balance athletes and ambassadors including Coco Gauff, Sydney McLaughlin-Levrone, IU, and more. The 2023 spots showcase the effortless confidence that comes from those bold enough to embrace the present and the possibility of ‘the now’, particularly in the more intimate moments - not just on the world’s biggest stages.

“‘We Got Now’ celebrates the spirit of the present moment, something that I feel passionate about in my career and in my life,” says Shohei. “When we are living in a world that’s future-focused and increasingly uncertain, now is everything.”

This latest installment of the ‘We Got Now’ campaign will launch in Japan in concert with the World Baseball Classic and around the opening of Major League Baseball in North America. The campaign was concepted and produced with VMLY&R, a global full-service marketing agency based in New York City, and will also include global out of home installments and social media content. 

‘We Got Now’ will live on NewBalance.com and on New Balance’s social media channels, as well as media placements throughout 2023. Past campaign spots have featured Kawhi Leonard, Sadio Mane, Raheem Sterling and Bukayo Saka. To learn more about the latest We Got Now campaign, visit New Balance on YouTube.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.