Retailer DM Serbia joins campaign highlighting organic honey and pasta

A campaign was launched in Serbia last year to raise public awareness of organics and encourage consumers to buy more organic produce. Now DM Serbia, part of the German retailer dm-drogerie markt, has joined the campaign showing the journey of organic honey and pasta to their shelves. 

Follow the production journey of organic pastaHow organic honey makes it to the shelves of DM Serbia!

The campaign slogan in Serbia is Mislim na nas which can be translated as Thinking of Us meaning when consumers buy organic they are doing so because it supports famers and our surroundings. Local farmers are the faces of the campaign and they tell their stories in short videos. The campaign was launched at the Novi Sad agriculture fair and gathered some media attention!

The Organic Trade for Development project is supported by State Secretariat for Economic Affairs (SECO) and implemented by IFOAM - Organics International in joint collaboration with the consortium Helvetas / FiBL. IFOAM – Organics International and its consortium works together with the country coordinators / national country offices. They are the local implementers in Albania, Serbia and Ukraine with close collaboration with the different Swiss agencies such as Swiss Import Promotion Programme (SIPPO) and embassies as well as other complementary programs in the region.