$1.2 - $1.5 Billion International Matchmaking Market Adjusts And Survives The Pandemic

July 18, 2023 - Marketdata LLC, a leading independent market research publisher of “off-the-shelf” studies about service industries since 1979, has released a new 86-page report entitled: “ The International Matchmaking Market: Finding Love, For A Price.” This new study examines the U.S. and global matchmaking market, with an analysis of the market’s size, structure, growth, operations, key issues, metrics, and competitors.

Matchmakers are the traditional, off-line, personal touch professionals that help singles to find their soulmates, for a hefty fee. Industry sources estimate that there are 2,000+ professional matchmakers now operating in the United States, and Marketdata’s research finds that there are thousands more operating in China, Japan, South Korea, India and Europe. Information about this market outside the U.S. is rare.

According to Research Director, John LaRosa: “Matchmaking is till primarily a mom & pop business, with lots of independent female operators, both in the U.S. and abroad. The market is easy to enter, requiring minimal investment and no licenses or certifications, as most matchmakers rely on intuition based on their personal experience in making matches.”

Major Findings:

* Market Size and Growth… This profession is estimated to be worth $1.2 to $1.5 billion globally, with nearly 40% of the market located in the United States. Revenues probably slid at least 25%, maybe more, in 2020, but have rebounded since then. Industry trackers say that 73% of matchmakers were meeting clients virtually during the pandemic.

* Marketdata forecasts 3.8% average annual growth in the international matchmaking market’s revenues, from a range of $1.28-1.57 billion in 2023 to a range of $1.48 - $1.83 billion by 2027.

* The market has rebounded significantly in 2022, as the pandemic waned and as matchmakers shifted to a new mix of in-person and virtual services, embracing online technology more fully. Matchmakers are collaborating with competitors more often, and offering dating coaching and other services.

* More matchmakers have entered the profession, seeing the potential benefits of being their own boss and working from home. The new, younger matchmakers are offering services at lower prices than the long-established, nationally known ones.

* Marketdata estimates that there are 12,000+ matchmakers worldwide, although many in Asia are part-time family members who work informally.

* The market changed in 2019, as the speed dating firms such as It’s Just Lunch and Tawkify turned the business into more of a commodity item, and dating apps blurred the line with coaching services that can include matchmaker-like services.

* The United States market represents the largest share of the global market and it’s mature, with 2,000+ matchmakers already operating. Moderate annual revenue growth of 5.5% is forecast here. The strongest growth markets we see include China, the United Kingdom, Canada and South Korea. Obviously, China has one of the fastest-growing economies, and a large population.

* The largest national markets are: The United States, China, Japan, and South Korea, in that order.

About The Report

The International Matchmaking Market: Finding Love, For A Price. published in July 2023, is an independently researched market research report. It is 86 pages long and costs $995. The study examines: how matchmaking services operate—typical models/revenues/fees/profits, market structure, typical fees, U.S. market size from 2005 to 2020, pandemic and recovery in 2021-2022, International outlook and market size by country, 2023 & 2027 Forecasts, market trends and developments, user demographics, and 2021 operations survey results from the Matchmaking Institute. Separate analyses for 13 national markets: U.S., Canada, China, Japan, South Korea, Australia, India, United Kingdom, France, Spain, Germany, Italy, Switzerland (the singles population, $ market size, top competitors, nature of the market/cultural differences).

A detailed Table of Contents is available, or at the Marketdata website (www.marketdataenterprises.com), or by email. Contact: John LaRosa, Marketdata LLC, 7210 Wareham Drive, Tampa, FL 33647, 813-971-8080. Mr. LaRosa is available for interviews.

About Marketdata

Marketdata LLC is a Tampa, FL-based market research and consulting firm with a 44-year history analyzing a variety of personal and commercial service and healthcare sectors. It publishes “off-the-shelf”, multi-client industry and market studies, and performs custom research and consulting projects. It has tracked the dating services industry since 1998.

Contact Information

John S. LaRosa

Research Director

Marketdata LLC

(1) 8139718080

john@marketdataenterprises.com